Paris. The City of Lights. La Ville des Lumières. The catalyst for Kambi Group’s latest sports betting offering.
At Le Golf National, the Ryder Cup creeps toward its first tee time. Too-swole-for-golf Brooks Koepka and partner Tony Finau kick off America’s run toward a second straight victory as they take on Europe’s Justin Rose and Jon Rahm. The tournament begins at 2:10 a.m. ET on Friday.
While that appears too late for the normal person (though ideal for those just getting back from the bars), Kambi provides an opportunity to enjoy the Ryder Cup with cash implications.
And Kambi, with swing-by-swing and hole-by-hole coverage, expects record-breaking betting figures.
Kambi cashing in on Cup
A sports betting platform and software supplier for New Jersey sportsbooks like DraftKings Sportsbook, SugarHouse Sportsbook, and 888sport, Kambi expanded its golf-related offerings ahead of the Ryder Cup.
An in-depth range of pre-match and in-play betting options sets up Kambi to anticipate “a record-breaking number of wagers” over the weekend, according to a release from the company. Combined with several US states activating legalized sports betting and Europe’s bolstered market, Kambi predicts the “Ryder Cup to be the biggest yet.”
“We are very excited by what the next few days will bring,” Johan Munthe, Kambi Head of Pre-Match, said in the release. “The Ryder Cup has always been popular among Europe-based bettors and, following the return to form of arguably the greatest golfer of all time in Tiger Woods, we are also seeing plenty of interest from our new US players in our market-leading pre-match offering.”
With the bi-annual Ryder Cup likely attracting golf’s largest global audience, pitting Team Europe against Team USA, Kambi said it will provide bettors with “the industry’s market-leading experience before and during each of the competition’s three days.”
Over the three days, Kambi will offer live and in-play betting options across all 28 matches.
What to wager on
A “vast array” of betting options will be rolled out by Kambi.
On top of the traditional bets, taking one team or another, bettors have the option to wager on the top team points scorer, top rookie and top wildcard. Another set of special bets also exist, such as number of points gained by individual players and hole-in-one-related markets.
Over 28 matches across the three days of competition, according to Kambi, patrons can bet on match winners, leaders after nine holes and the hole on which the match will end.
To highlight it all, Kambi will introduce a variety of shot-by-shot instant markets for featured matches. During those matches, live bet offers include
- hitting the fairway
- finding a bunker
- landing in water hazard
- closest to the pin
“Coupled with our hole-by-hole live coverage and unrivaled range of instant markets,” Munthe said, “we are expecting to see record turnover while we are once again proving that a high-quality Sportsbook must not only deliver a best-in-class UX for a handful of sports, but across all sports.”