UK-based Bet365 is a major player in the world of online gambling. Bet365 has taken a measured approach to enter the booming legal US market, but its highly anticipated launch sports betting in New Jersey is now in the books. A Colorado Bet365 Sportsbook is expected to follow soon.
It’s safe to assume that entering the Garden State is just the first step for Bet365. Since the company took some time before jumping into the crowded NJ pool, the same may hold for its entry into other markets.
Nonetheless, there remains a good deal of anticipation and speculation on Bet365’s ultimate plans.
The company has achieved a fascinating amount of growth around the globe due at least partially to its proprietary betting software. So, the chance is there for Bet365 to do the same on a new playing field.
What’s it like to play on Bet365.com? Is the platform really that great? What kind of bonuses is it offering new players?
For those answers and everything else you need to know about Bet365, read on as we take you through the site, step by step.
Bet365 welcome bonus
The US online sports betting marketplace seems to get more crowded with each passing day.
As such, operators need to offer something pretty good to get new users to check out their offerings. In today’s day and age, a substantial bonus offer for signing up goes without saying.
Bet365 is offering up to $500 in bet credits for new customers.
Bet365 sportsbook bonus code
|Online Sportsbook||Bet365 Sports|
|Bonus||Up To $500 in Bet Credits|
|Bonus Code||None - Use Links|
|Conditions||T&Cs apply. Minimum deposit & bet of $10 required.|
|Legal States||New Jersey|
|Last Updated||October 2021|
If you’re in the market for a spot to place your bets online legally, then you should also be on the lookout for a sign-up offer that makes it worth your while.
Bet365 has one there for the taking when you sign up via our exclusive links. It’s a pretty solid one in relation to others we’ve seen across the industry.
Once you click on our links, sign up and create an account.
We’ll walk through the process in a bit; know for now that it’s a simple process that doesn’t take a ton of time. From there, make a qualifying deposit of as little as $10.
After you have made some bets equal to at least $10, and they’ve settled, you’ll receive matching credits of up to $500. Terms and conditions apply to all offers.
Here’s an example of how it works:
Sign-up and create an account on ww.Bet365.com using our links and then make your first deposit.
For example, let’s say you decide to drop $50 on the new site to see how it works. You can now start placing bets of your choice.
You can split up the $50 into some smaller bets, or go for the gusto and use it for a single wager. It’s entirely up to you.
Once the bet or bets have settled, you’ll receive matching credits in your account of $50, win or lose.
If your first wager was a winner, then the amount of your winnings will be available for you to withdraw upon settling. If you strike out on the bet, then you can take solace in the fact that you’ll be credited that amount. The credited wagers aren’t available for immediate withdrawal, but any winnings obtained while using them are yours to keep.
It’s a simple bonus offer that’s easy to understand. You don’t need to jump through hoops to take advantage of it. That’s a positive sign for any operator, so Bet365 gets a positive checkmark for that.
Do I need a promo or bonus code for Bet365?
No, you don’t need a bonus code to take advantage of the offer from Bet365. You do need to deposit and bet at least $10 to qualify. The bet credits risk is excluded from returns. Terms and conditions apply to all offers.
If you sign-up via our exclusive links, you’ll be directed to a page in which the offer is laid out plainly. Just create your account while following the steps, and you’ll be all set.
Bet365 VIP and loyalty rewards
As of now, there isn’t a loyalty program in place on the US-facing site for Bet365.com.
However, the company does have VIP programs in place on other online properties, so that could change as it becomes more established in the new market.
Redeeming rewards at retail locations
Since a reward scheme isn’t in place for US bettors as of yet, it’s unclear if any future programs would be redeemable at retail locations. However, Bet365 NJ does have partnerships in place with a pair of land-based casinos.
It was able to enter the New Jersey market via a partnership with Hard Rock Casino in Atlantic City. The company also has a strategic alliance in place with Resorts World Catskills in New York.
Is Bet365 legal and safe?
Yes, in states in which Bet365.com is up and running, it’s legal and safe to play online.
The company is a global gaming giant with a massive reach across the globe. Its entry into the US market was strategically implemented, so all the i’s are dotted while the t’s are crossed.
Here’s a summary of where Bet365 stands in the following states:
- New Jersey: After a test run in August 2019, www.Bet365.com went live in the Garden State via a partnership with Hard Rock AC.
- New York: Bet365 has a deal in place with Resorts World Catskills. Plans call for the company to be ready to go if and when online sports betting becomes legal in the Empire State. However, no substantive action has been made public since the deal announcement.
While plans haven’t been made public, Bet365 may also be available in the future in other states which have already ironed out the legalization of sports betting or are in the process of doing so.
Bet365 Sportsbook: Creating a new account
Signing up for an account on Bet365 is quick and painless.
After clicking on our exclusive sign-up links, you’ll be taken to a new page that explains the bonus offer in full detail. Once you’ve read all that, click on the “Bet Now” button.
That brings you the main Bet365 page.
Before doing anything else, you’ll get a sneak peek at the layout. You’ll see that the lobby features a clean layout with several clickable links to find what you want.
In the upper-right-hand portion of the screen, you’ll see a spot for login information.
Right below that is a “Join Now” link, which you’ll need to click to begin creating your account. Clicking on that opens up a separate window for you to enter your information.
It’s all standard stuff, such as name, address, and contact information. You’ll need to provide your date of birth and last four digits of your Social Security number.
This process is all standard practice for any reputable online betting operator and helps them to verify your identity.
You’ll create your account name and password, enter an additional security pin and check off some preferences. Once that’s all set, you’ll click “Join Bet365.” Your account will be created in merely a few seconds.
Now that your account is good to go, you can check out the lobby and browse around in more detail. You’ll find a clear listing of sports available on the left, and in-play options and upcoming events in the center.
On the right, you’ll find things like current promotions and lines for upcoming games. In the upper right is a drop-down menu labeled “Services,” where you’ll find banking options and a clickable link for help.
All told, the sign-up process is a breeze at Bet365.
Bet365 Sportsbook software
While Bet365 is a new entrant into the US market, the company has been building out its platform since its founding in 2000.
Nearly two decades of experience have resulted in software that’s intuitive, simple to use, and easy on the eyes.
Let’s take a closer look at what Bet365 has to offer for both mobile and desktop users.
Bet365 sportsbook app download
For some sportsbook operators, condensing the strength of its online platform to run efficiently in an app environment has proved to be challenging.
That’s not the case with Bet365. The experience you’ll find on mobile is comparable to the web-based platform, which has been a hit with users around the world.
- Availability: Bet365 has an app available for iPhone / iPad and Android. Finding them in the app store of your choice is a work in progress, but accessing the Bet365 website via your mobile device will provide you with clear download instructions.
- Speed: In our test, the app was quick and intuitive without being overly sensitive. Everything loaded quickly, as we didn’t come across any noticeable hangups.
- Overall Performance: The app is clean, responsive and functions well. No lags or bugs occurred during our test, and we were able to navigate around with ease.
- Markets: The Bet365 app offers a wide range of markets on all major sports, as well as those in the niche category.
- Live Betting: This is a popular feature on Bet365, which is available on mobile, too.
- Bet Slip: The slip is functional and easy to use. Picks can be added and deleted with ease, and the same holds true for opening and minimizing the function.
- General Layout: The layout is clean and easy on the eyes. All of the information you need is just a click or swipe away. We didn’t come across any situations when we felt lost.
- Cashier: The cashier function is quick and responsive, and several funding options are available.
Bet365 browser and desktop review
The mobile experience with Bet365 is a pleasant one, and the same holds true for the online version. Bet365’s layout keeps everything you need right at your fingertips. It pulled it off without cluttering up the screen unnecessarily, which isn’t always the easiest trick to turn.
At the top of the screen, you’ll find the basics, such as the login area and account information.
There’s also a search bar at the top, which is a nice touch. We tested it out by typing in some random sports terms and were pleasantly surprised.
Typing in, e.g., “football” brings up all of the upcoming games. While you can find this information elsewhere on Bet365 with ease, this is still a reliable feature that can save you a lot of time.
On the left-hand side of the screen, you’ll find the menu for all of the sports for which Bet365 offers markets. There’s also a direct link for live, in-play betting.
In the center, you’ll find a promotions banner at the top, and live and upcoming games elsewhere.
If you click on a choice from here, it’ll go right on the betting slip, which will appear on the right-hand part of the screen.
Clicking through on the various games and events will lead you to other wagering opportunities, such as props and alternate lines.
When the bet slip isn’t up on the right, you’ll find links for promos and odds for upcoming games.
Scrolling to the bottom of the screen will bring you to clickable links for help and other useful information.
From a bottom-line perspective, Bet365 offers a robust online experience.
Bet365 overall user experience
As we put Bet365 through the paces, we experienced a solid platform that was easy to use.
We didn’t have any trouble finding our way around. Navigating the site is simple, and clickable links are in all of the right spots. The main screen is full of information, but not so much that it’s overwhelming.
How does Bet365 benefit casual bettors?
Casual bettors will experience a simple-to-use platform on Bet365.
The layout is clear-cut, and it doesn’t take a lot of hunting around to find what you are seeking. Several support options are available when issues come up, including a “Help” section.
How does Bet365 benefit seasoned bettors?
Experienced bettors generally know what they want.
Among the items on their wish list are efficient markets, a responsive platform, and multiple funding options. Bet365 checks off all of those boxes and then some.
The interface receives high marks across the betting industry, so experienced bettors should be pleased.
Bet365 USA betting options
You’ll find all of the standard betting options on Bet365, such as spreads, moneylines, and totals. Plenty of prop bets, futures markets, and a wide assortment of live bets are available.
In fact, Bet365 has been an innovator of the in-play market and is regarded as offering one of the top live betting experiences in the marketplace. For a segment of the betting market which continues to grow, that’s a significant accomplishment.
As for sports, Bet365 offers everything you expect to find at a modern sportsbook.
Here are the sports you will find at Bet365:
- Australian Rules
- Rugby League
- Rugby Union
In a nutshell, if you’re looking to bet on a sport that has at least a decent following, you should find it on Bet365.
The same applies to the wagering front. You’ll find all of the betting options you expect to see on the mobile and online platforms.
What’s not available at Bet365
We didn’t come across any areas in which Bet365 was lacking.
It covers all the bases on betting options, from spreads to props and all points in between. The company offers up a wide range of live betting opportunities to boot.
The same sentiments apply when it comes to sports. If you’re only interest is in major sports leagues, such as betting on the NFL or NBA, they’re all here. If you’re on the hunt for a place to bet on cricket or darts, then Bet365 covers that as well.
Bet365 odds boost
Odds boosts is one area in which we found Bet365 to be lacking in comparison to other operators.
While we found some exciting promotions on-site, we didn’t come across anything resembling an odds boost.
The promos during our test included early payout offers and parlay bonuses. Some of them looked attractive, but we were still disappointed not to find any specific odds boost offerings.
One note: There is a link for an “Odds on Coupon” underneath the list of available sports. However, clicking on that didn’t bring up anything special as it was just the standard odds for upcoming games.
Perhaps this is where the odds boosts will go if and when Bet365 offers them.
In the long run, a sportsbook is only as good as the pricing and odds it offers.
Operators that are inefficient on this front won’t attract the so-called sharp money, and even inexperienced bettors will catch on before too long. Quite simply, there’s plenty of options out there these days, so books that miss the mark will be impacted.
Bet365 has developed a reputation as an operator that is “on the money” when it comes to odds and pricing. Since we naturally like to be able to prove that to ourselves, we did a deep dive into some upcoming NFL and college football games.
We found that Bet365 was right in line with market averages when it came to spreads and totals. The pricing was in the standard range of -110, with variances based on market action.
For moneyline odds, Bet365 was slightly better than average in one case, and off the mark in another.
Here were the average moneyline odds for an upcoming NFL game at other major operators:
- San Francisco 49ers -550
- Arizona Cardinals +400
Here’s where the odds were for the same game on Bet365:
- San Francisco 49ers -500
- Arizona Cardinals +375
Bet365 was better than average on the favored side, but it also offered slightly less on the underdog side. It was a similar story on the college games we checked out. Bet365 was better in spots, off in others and right in line elsewhere.
Overall, Bet365 seems to live up to its reputation as an efficient sportsbook. You may find the occasional outlier, but we didn’t find anything that moved the needle.
How to deposit and cash out winnings?
The cashier function on Bet365 is in the upper-right-hand corner under a drop-down menu labeled “Services.” After you pull that down, click on the banking link and a new window will open up.
You’ll find several ways to move money in and out of your Bet365 account.
Here are all of the methods you have at your disposal:
|Method||Bet365 NJ||Deposit Min / Max||Payout Timeframe|
|Visa||Deposit & Withdrawal||$10 / $30,000||1-5 Days|
|Mastercard||Deposit & Withdrawal||$10 / $30,000||1-5 Days|
|Online Banking /ACH||Deposit & Withdrawal||$10 / $10,000||1-5 days|
|Bet365 MasterCard||Deposit & Withdrawal||$10 / $5,000||Instant|
|PayNearMe||Deposit Only||$10 / $500||N/A|
|PaySafeCard||Deposit Only||$10 / $1,000||N/A|
|Skrill||Deposit & Withdrawal||$10 / $38,000||24 hours|
|PayPal||Deposit & Withdrawal||$10 / $30,000||24 hours|
|Cash at Cage||Hard Rock Hotel Casino NJ||$10 / $30,000||Instant|
Standard options include credit cards, online banking, and PayPal.
Some banks and financial institutions can make processing online gambling-related transactions a pain in the neck, but plenty of choices are available on Bet365.
How to contact customer support
There’ will be times when you need assistance on a sportsbook. While some operators continue to miss the mark on support options, Bet365 has come out of the gate strong for its US operations.
At the top of the screen under “Services,” and at the bottom under “Help,” you’ll find clickable links that can be of use.
Under FAQ, you’ll find a link to “Contact Us.” After clicking on that, you’ll find that there’s a live chat feature that’s available 24/7.
The same applies for the toll-free phone number. If those options are helpful, there’s an email option and a mailing address for the NJ office.
It’s easy to get a hold of Bet365.
History of Bet365
Bet365 is a privately held UK-based company that was founded in 2000. From humble beginnings, founder Denise Coates and company developed an online sports betting platform which launched the following year.
From those roots has evolved a company, which is among the world’s largest gaming operators in terms of revenue. In addition to sports betting, Bet365 also offers poker and casino games.
While the company is well-established in the global market, it’s a new player on the scene in the US. Bet365 launched in NJ in September 2019 via a partnership with Hard Rock AC.
While plans aren’t yet clear, the company is expected to move into additional legalized states in the future.