William Hill And Vegas Golden Knights Consummate Inevitable Partnership

Written By Chops on September 19, 2018
William Hill

When the US Supreme Court overturned PASPA like that angry bitmoji flipping a table, the ushering in of  “sportsbook plus pro team partnerships” was inevitable.

It’s expected that the homecoming queen is going to date the quarterback. If you’re buying Smucker’s raspberry jelly, you’re only doing so to pair it with some peanut butter and bread. So on Tuesday when William Hill US announced its partnership with the Vegas Golden Knights, it wasn’t so much a surprise as it was a, “well yeah that’s what they’re supposed to do.”

Still, this marks the first sportsbook pairing with an NHL team. Let the proliferation begin!

What’s the significance?

Other than getting the ball rolling on more sportsbook/pro team partnerships like we see in Europe, which is great, there’s not much significance here. This is an advertising-heavy play. According to the release:

The partnership will feature a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.

Given how heavily Vegasans (Vegans?) bet the Golden Knights last year, capturing that action will be a boon for Willy Hill.

Unless, of course, the Golden Knights manage to capture the Cup this season, which will make all of their newfound bandwagon fans even all that more insufferable.

Regardless, it’s smart business for both Hill and the Golden Knights. Your move, Devils, Penguins and Flyers.

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Steve “Chops” Preiss has 15 years of experience in the gaming industry. Chops began writing and producing content for digital media sites during the early poker-boom years. He has twice been voted by his peers as one of the 20 Most Influential People in Poker. Chops has also written and produced segments for a primetime gaming TV show on Versus (now NBC Sports Network) and distributed a poker program to over 160M global households.

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