William Hill Online Sportsbook Review

Updated August 2020
100% Up To $150 On Deposit
  • New sign ups get free $10 no deposit bonus
  • Receive 100% up to $150 on deposit
  • Quality brand with world-renowned reputation

When your company name is one of the most iconic and recognizable in the world of sports betting, there’s a good chance you’ll have little trouble attracting attention in each market you enter.

That’s the situation at hand for William Hill, the UK-based betting powerhouse, which has extensive operations around the globe and roots that trace back 85 years. Unlike other operators in the booming US market, William Hill has already been set up on these shores for several years.

The company entered Nevada in 2012 and operates several retail sportsbooks in the state. Following the landmark US Supreme Court ruling on sports betting in 2018, William Hill has expanded its reach into other states.

Currently, William Hill is working on establishing a retail sportsbook at the William Hill Sports Book at Turtle Creek Casino & Hotel and a subsequent online sportsbook in Michigan.

It’s safe to say that there will be more to come as additional states legalize sports betting. Let’s take a detailed look at what William Hill has to offer new customers.

William Hill bonus offers

William Hill knows that it can’t get by on name recognition alone in today’s competitive sports betting marketplace. Operators of all shapes and sizes are offering enticements and promotions for new users.

Here’s what you can get from William Hill just by signing up:

To take advantage of the offer, click on our sign-up links to create your account on William Hill. We’ll walk through the process in a bit. For now, know that it’s straightforward and quick.

Be sure to enter the William Hill promo code LEGAL150 before finishing up. Once you create your account, you can look around and see what this sports betting giant has to offer.

You have two bonus offers available to you, the first being a $10 free bet on signup. The other is a 100% matched bonus worth up to $150 on first deposit. After you’ve created your account, make your first deposit and your account will benefit from receiving the significant boost. From the list in the site’s main lobby, you can select a game or event to wager on or click around to find something more specific.

Once you find an opportunity that’s to your liking, you can make your first bet.

Overall, it’s an easy-to-understand bonus offer that can help new bettors get their feet wet. As William Hill sees it, it’s money well spent if you stick around for a while.

Do I need a promo/bonus code for William Hill?

Yes, to take advantage of this bonus offer, you can use this link to create your account.

Enter the promo code LEGAL150 for the $10 free bet offer and you will receive the money after signing up. As always, review the terms and conditions on the bonus offer, which you can read on William Hill’s website.

William Hill promo code for August 2020

SportsbookWilliam Hill NJ
Free Cash$10 cash on registration
Welcome Bonus100% up to $150
William Hill Promo CodeLEGAL150
Legal StatesNew Jersey
Last VerifiedAugust 14, 2020

William Hill VIP loyalty rewards

William Hill does have a VIP rewards program, but it’s only available in certain states online.

To see if you are eligible for the program, log into your William Hill account and look for “Rewards Club.” Clicking on that will reveal the eligible states. In some markets, the rewards program is only available at retail William Hill locations.

In a nutshell, the program rewards users with points based on each $1 in wagers. The point value will vary depending on the type of bet. As points accumulate, users can redeem them for free bets, etc.

Redeeming rewards at retail locations

Redeeming rewards also depends on the location of your William Hill sportsbook. In some states, the rewards program is only available at land-based sportsbooks. In others, it’s online.

Using the state of New Jersey as an example, the program is exclusively available in person. Therefore, NJ players can only redeem points at retail locations.

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Is William Hill legal and safe?

Yes, in states in which William Hill is up and running, it’s legal and safe to play online.

The company was founded in 1934, and has evolved to become a global betting powerhouse. In 2012, it first set up shop in Nevada and continues to expand to other legal states.

Here’s a summary of where William Hill stands in the following states:

  • New Jersey: William Hill is up and running in the Garden State for online and mobile users. The company also has a trio of retail sportsbooks in the state.
  • West Virginia: Mountaineer Casino, Racetrack & Resort hosts a William Hill sportsbook, but the company doesn’t have any online presence in the state as of yet.
  • Iowa: William Hill has retail locations in Iowa, and intends to go online once it’s able to.
  • Indiana: The same applies to the Hoosier State: Retail for now, but online and mobile are in the pipeline.
  • Pennsylvania: William Hill has not established a foothold in Pennsylvania as of yet.
  • Michigan: William Hill has not announced any updates on the progress of the Michigan sportsbooks since February 2020.

In addition, there are retail William Hill locations in Mississippi and Rhode Island. The company also has a substantial physical footprint in Nevada.

In short, William Hill is already aggressively expanding in the US. It’s safe to say there will be more to come in the future.

William Hill Sportsbook: Creating a new account

Creating a new account is a simple, streamlined process for both online and mobile users.

On the desktop side, head to the main website and click on the button labeled “Register” in the upper-right-hand corner.

From there, you’ll see a pop-up that will walk you through a few steps. First up is the basics such as name, email address, date of birth and phone number.

Next, you’ll enter a password and fill out some security questions. Then, enter the last four digits of your Social Security number, which is standard practice for reputable operators, as this helps them to confirm you are who you say you are.

Next up is to enter your address and check off a few preferences.

Be sure to enter our NJ William Hill promo code LEGAL150 before completing the process.

After that, click “Next” and, after a few seconds, your account is created.

You’ll be able to deposit right away or browse around, but remember to make your first deposit in order to take advantage of the bonus offer.

The process on the mobile app is just as easy and straightforward. Overall, signing up for an account on William Hill is a piece of cake.

William Hill app download

William Hill’s substantial online experience translates it into a mobile product that is just as easy to use:

  • Availability: The app is available for iPhone/iPad and Android devices and is available at the Apple App Store or the William Hill website.
  • Speed: The apps are quick and efficient. We didn’t come across any noticeable lag time.
  • Overall Performance: In a word, solid. William Hill offers one of the better sports betting platforms out there, and it works well in the mobile environment.
  • Markets: William Hill offers a wide range of markets and betting types. If you’re looking to bet on sports, there’s a fantastic chance you’ll find what you’re looking for here.
  • Live Betting: An array of “InPlay” betting options are available, which are easily accessible from the main screen.
  • Bet Slip: The betting slip is smooth and functional. Adding and deleting events is easy, and you can minimize and restore the slip as needed without it entirely disappearing.
  • General Layout: The layout is functional and easy on the eyes. It doesn’t take a lot of time to find what you’re looking for, and getting around is easy.
  • Cashier: Just like the rest of the features on mobile, the cashier function is smooth, responsive and efficient. Depositing or withdrawing funds via the app is no issue.

William Hill browser review

William Hill nails it on the desktop, as well. The layout is entirely devoid of clutter. Everything you need is just a click away, and it’s effortless to navigate around and find what you’re looking for.

When you first visit the William Hill site, the login and registration buttons are on the upper-right side. After logging in for the first time, you’ll be on the main page, which features the betting lobby in the center of your screen.

Up top, you’ll find things such as a drop-down menu for your account and clickable links for help and support. Over on the left is a complete listing of sports available, as well as links for InPlay options and current promotions.

The center of the main screen has a rotating banner ad that goes through William Hill’s current promotions. It takes up only a small bit of screen real estate and doesn’t interfere with the experience at all.

Right below that is a listing of popular and featured events that are upcoming. You can easily change the display by clicking one of the sports from the left-hand column, and you can also click through the listed events for additional wagering opportunities.

The betting slip is on the right-hand side of the screen.

Once you start adding wagers by clicking on your choices, this function will populate automatically. You can add and subtract games with ease.

The desktop experience on William Hill is excellent. It is one of the cleanest layouts in the world of online sports betting.

For a company that has been around the block several times, it’s quite clear that it knows what it is doing on the technology front.

William Hill overall user experience

Overall, the customer experience on William Hill is a good one.

The company has built an outstanding platform through the years, and that’s readily apparent whether you visit William Hill online or via mobile.

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How does William Hill benefit casual bettors?

Casual bettors and those new to sports betting will benefit from an environment that’s clean and easy to use. Everything is easily accessible, and live chat and phone support are available as needed. There are clickable links on house rules for each of the available markets.

Unfortunately, there’s not much in the way of education for new players.

How does William Hill benefit experienced bettors?

Seasoned bettors will also benefit from the clean layout. The cashier and betting slip functions are quick and efficient.

William Hill has made its bones in sports betting, so the company is on top of the odds and what the marketplace will support. All of the betting types an experienced sports bettor would expect to find are here, and the same applies to the menu of sports and events.

William Hill betting options

Companies that specialize in sports betting will generally have all of the bases covered. William Hill certainly does that.

From standard wagers, such as spreads and totals to prop and live betting, it’s all here. The default layout on the main screen features popular and upcoming events.

You’ll see the standard listings for spread, moneylines and total wagers here. Clicking through on the “More Bets” option for the listed games will bring up other wagering opportunities, such as prop bets or alternate lines.

You can change the layout to only see the sports you want by choosing it from the left-hand column.

Here’s a list of what you’ll find:

For all of the major sports, William Hill nails it.

If you’re the type of bettor who is only interested in things such as the wagering on the NFL, the big fight or a major golf tournament, then William Hill will suit your needs just fine.

However, those looking for niche offerings, such as cricket or darts, are out of luck.

Several not-so-popular sports, which are available elsewhere, are nowhere to be found on William Hill.

What’s not available at William Hill

While William Hill is a global sports betting powerhouse, it doesn’t offer all sports to all markets.

For example, bettors in New Jersey will have little trouble finding any of the major games or events. However, there are no niche sports to be found.

In overseas markets and elsewhere, there’s a wide array of other sports, including cycling and motorsports.

You can browse around the lobby to see what’s available in your neck of the woods.

William Hill odds boost

During our test, we didn’t come across any odds boost promotions on William Hill.

However, the company does rotate promos and makes them easily accessible. There’s a promotions link among the listing of sports, as well as a rotating banner ad that displays current offerings.

We found some exciting parlay promos, among other offers, but nothing resembling an odds boost.

For our test, this is one area in which William Hill lacks in comparison to the competition.

William Hill pricing

In today’s competitive landscape, sportsbooks that aren’t in line with the overall market will stick out like a sore thumb.

While things such as a half-point on a spread or total or a slight discrepancy in moneyline odds will happen based on market action, those that are way off-base will make it appear that the operator is out of touch.

While reviewing William Hill, we naturally stacked the book up against the competition.

We looked at the spread and totals for an entire slate of upcoming NFL games and compared it with the average odds found on other operators.

William Hill was, across the board, right in line.

There were a couple of the aforementioned half-point differences here and there, but no numbers that were clearly out of whack. The same held true for moneyline odds.

The company is in tune with what the market will support, but there will naturally be some differences based on overall market action.

For example, here are the average moneyline odds for one upcoming game:

• Washington Redskins +375
• Buffalo Bills -500

Now here’s what the odds for the same game looked like on William Hill:

• Washington Redskins +340
• Buffalo Bills -450

As you can see, William Hill is offering a better return on the favored side, but the average odds have them beat when it comes to the underdog. It was the same story with the rest of the games on the slate.

We found several NFL moneyline odds on William Hill that matched up perfectly with the overall market.

There were a few instances in which the odds were slightly better elsewhere. However, that was balanced out by cases in which William Hill was better than average.

Overall, it’s tough to complain about the odds and pricing found on William Hill.

How to deposit and cash out winnings?

Moving money in and out of your sports betting account shouldn’t be a hassle. While we can’t expect every operator to offer every funding option imaginable, there should at least be choices that fit each situation.

Standard options such as online banking and credit cards are available, but it doesn’t offer PayPal. However, Skrill is another e-wallet provider that functions in the same fashion.

For those who live close to a retail William Hill location, you can transact business in person, if you so desire.

There’s also a Play+ option available for use. The card can come in handy, as some financial institutions give a red light to gambling-related transactions. Play+ allows you to fund through here without the hassle.

As for the cashier function itself, it’s quick, clean and efficient. Transactions process immediately; however, there can be a natural delay for withdrawals due to processing time.

How to contact customer support

No matter how great an operator’s platform may appear to be, questions are going to arise. When that happens, it’s essential to find help quickly. William Hill offers up some convenient options for you to do so.

From the main website, the “Contact Us” link is underneath the “Help” and “Feedback” drop-down menu. At the bottom of the main page, there’s a clickable contact link.

After clicking on that, you’ll find that there’s a live chat option, as well as a toll-free support number. The website notes that customer service is available 24/7. If you’d prefer, there’s also an email address for support.

William Hill has retail locations in several states, so there isn’t any shortage of ways to get your questions answered.

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History of William Hill

In 1934, a gentleman named William Hill started a bookmaking operation in the UK. Gambling was illegal across the pond at that time, so he was taking quite the risk.

In summary, let’s say that everything worked out fine.

In the decades that followed, the company, known as William Hill, would change hands many times, but the brand name remained in place. The company has grown aggressively in other markets and is regarded as one of the largest betting operations in the world.

William Hill entered the US market in 2012, setting up shop in a number of retail locations. The company maintains a considerable presence. As sports betting continues to become legal in other states, William Hill will spread its wings.

The online rollout has already taken place in the NJ market, while William Hill is strictly a retail operation in some states for the time being. That will change, as the company intends to be available online and mobile in those locales as soon as possible.

William Hill is an instantly recognized brand, which has developed a well-regarded platform that’s smooth, clean and efficient. It’s safe to say that the company’s US expansion plans are in their infancy.