As we mark the one-year anniversary of New Jersey’s online sports betting market, it’s become apparent that digital betting is the way to go in the Garden State. July saw the online books take 85 percent of the state’s handle, a record number.
The biggest beneficiaries of this consumer choice have been the “outsiders” to gaming: DraftKings and FanDuel. While both run strong retail locations, the DFS titans have conquered the NJ market with strong sites and slick apps to court players.
The legacy oddsmakers and casino companies are starting to take notice. One rival that has answered the bell is William Hill, who just dropped a new app for smartphones.
The British powerhouse has found a niche in the retail business, running two books in AC casinos and another at Monmouth Park in central NJ. However, the online performance hasn’t quite matched expectations, as they lag behind FanDuel and DraftKings in the rankings.
Players who have the app already on their phones will need to download the update. For Apple devices, just go to the Apple Store; for Android users, go to the mobile site and follow the instructions.
New app, who dis?
We know the internet/social media are full of stories about players being “banned” from William Hill. However, the book is really good for those who want to compare prices at more local books to the one “national” option in NJ. The company also does well to post which side of bets is getting more tickets and handle during the week and especially before events start.
The app is really straightforward and easy to follow. It looks very similar to the site as the company uses the three-column approach to showing prices, unlike some competitors. Options are neatly kept in menus and tabs to other screens.
The sidebar menu allows players to check on live betting (InPlay), other sports, promotions, and support. Follow bets and history with the links on the bottom of the screen.
Players can use bank accounts and cards to deposit and withdraw by logging in and following the links. Login appears in the top right corner.
One caveat to those who aren’t great with smartphones: be careful with the side menu and the rotating top bar of prices on various sports. Using a thumb to access the menu often leads to clicking on one of the options and that can take a bit to load and require some backtracking.
Overall, it is a very sharp, clean, almost British app. Just don’t try asking if it has Prince Albert in a can.