An announcement by the Big Ten Network during the conference’s media day could have major implications on a sports betting app that is coming to the US this fall.
Francois McGillicuddy, the president of Big Ten Network, announced that network content will no longer be available through BTN2Go.com, FOXSportsGo.com, and their accompanying mobile apps. The Big Ten will be moving all televised football games to the Fox Sports app.
Additionally, Fox Sports Go has been sold. There isn’t much of a need for the app since the company sold their regional sports networks to Disney, who in turn flipped the RSN’s to Sinclair broadcasting. All Big Ten Network content will now be on FoxSports.com and the Fox Sports app. The league will now offer BTN+ as a paid subscription for untelevised events.
The move comes just in time for college football season. Not only is football the most popular US sport to watch but it’s also the most popular sport to bet on.
According to UNLV Gaming, no sport has come close to seeing as much handle (money wagered) as football since 1992. Although football isn’t broken down by college and pro, the former anecdotally make up somewhere between 30% and 40% of all football wagers.
US online and mobile sports betting
Mobile sports wagering began in 2012 when William Hill and Cantor Gaming (now CG Technology) introduced sports betting apps to Nevada. Today, all sportsbooks in the state offer mobile sports betting. Depending on the sportsbook operator, mobile wagering accounts for about 30% to 50% of all sports bets made in Nevada.
Unlike Nevada, bettors at New Jersey and Pennsylvania sportsbooks can sign up for mobile and online sports wagering accounts without going into a casino. This untethered approach has led to massive online and mobile sports betting in the new legal US sports betting markets.
Mobile and online betting in New Jersey accounts for about 80% of all wagers each month. Pennsylvania saw its biggest month in sports betting in June thanks to mobile and online sports betting. There’s a direct connection to how much money is wagered and online or mobile sports betting.
Unfortunately, not every state that offers legal sports betting has mobile and online wagering available – yet.
What is Fox Bet?
Fox Bet is an online and mobile sports betting partnership between The Stars Group (BetStars) and Fox that will launch this fall. Fox Bet will offer a free game that will award cash prizes to players who correctly predict the outcome of sports games across the nation. More importantly, Fox Bet will offer real money gambling in states they can legally offer sports betting.
Fox Sports plans to integrate Fox Bet into some of their sports coverage when it launches this fall. Using Fox Bet odds makes sense for studio shows like “Lock It In” and “The Herd with Colin Cowherd.” However, using this information on TV and radio shows is just the tip of the iceberg.
Sportsbooks streaming live sports
The deal to stream tennis and soccer on their sportsbook platform is unique for a US sportsbook operator. While the streaming concept has been lauded by industry observers and sports bettors it’s still just tennis and soccer.
Fox Bet and Big Ten Football
Between their free contests and Fox Bet platform, Fox could bring integrated live sports and sports betting to the masses. Details are sparse on how Fox Sports and Fox Bet will work together online and mobile. Fox Sports could see major success by airing Big Ten football games directly inside the Fox Bet app.
Online and mobile sports betting is already live in Big Ten country. Pennsylvania was the first Big Ten state to legalize sports betting. It won’t be the last as Illinois, Indiana, and Iowa could see legal sports betting this September.
Fox Bet should have access to each of these states. Last year The Stars Group made a deal with Eldorado Resorts in which they could operate online sportsbooks in each state the retail casino operates. Coincidentally, Eldorado has casinos in Illinois, Indiana, Iowa and Pennsylvania.
The synergy between the Big Ten and Fox Bet could be a game changer for a US sportsbook operator. The potential to wager on live football games in the same place fans are watching is unprecedented. This could be the beginning of the future of legal US sports betting.