Unibet Is Latest Sportsbook To Increase Its Esports Betting Presence

Written By Dustin Gouker on November 21, 2017 - Last Updated on January 22, 2018

[toc]Unibet is the main sponsor of a CS:GO event in Copenhagen this weekend, the latest example of traditional sportsbooks trying to gain traction in esports betting.

CS:GO Blast Series + Unibet

Unibet is sponsoring the CS:GO Blast Series, scheduled to run Nov. 24-25. It pits six of the best CS:GO teams in the world in a two-day event:

  • Astralis
  • FaZe
  • G2
  • Ninjas in Pyjamas
  • North
  • SK

A prize pool of $250,000 in up for grabs.

The matches will be played in the state-of-the-art Royal Arena with more than 10,000 expected to be in attendance, making the Blast Pro Series the largest esports tournament ever in Denmark.

Unibet’s involvement

Unibet has been increasingly trying to improve its esports offer, much like many traditional bookmakers.

The site is offering new customers €30 worth of esports free bets this week after their first deposit. Unibet will also live stream the entire event inside its platform.

Unibet generally sticks to the biggest esports in the world, like CS:GODota 2League of Legends and StarCraft 2.

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Traditional books in esports

Unibet and other traditional books are competing against a number of esportsbooks that specialize in the market.

Many of them have struggled to find their way to profitability. It still hasn’t stopped books from trying to make in-roads in the space, of course.

Sponsoring events and teams is certainly a way to make in-roads in terms of familiarity and visibility within the esports community.

Whether sponsorships like this one from Unibet is a one-off or part of an increasingly dedicated push to attract esports bettors remains to be seen.

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Dustin Gouker

Dustin Gouker has been a sports journalist for more than 15 years, working as a reporter, editor and designer -- including stops at The Washington Post and the D.C. Examiner. You can also find his work at Legal Sports Report.

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