CS:GO Blast Series + Unibet
Unibet is sponsoring the CS:GO Blast Series, scheduled to run Nov. 24-25. It pits six of the best CS:GO teams in the world in a two-day event:
- Ninjas in Pyjamas
A prize pool of $250,000 in up for grabs.
The matches will be played in the state-of-the-art Royal Arena with more than 10,000 expected to be in attendance, making the Blast Pro Series the largest esports tournament ever in Denmark.
Unibet has been increasingly trying to improve its esports offer, much like many traditional bookmakers.
The site is offering new customers €30 worth of esports free bets this week after their first deposit. Unibet will also live stream the entire event inside its platform.
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Traditional books in esports
Unibet and other traditional books are competing against a number of esportsbooks that specialize in the market.
Many of them have struggled to find their way to profitability. It still hasn’t stopped books from trying to make in-roads in the space, of course.
- The one known exception on a profitable esports offer has been Pinnacle, which recently revamped its “esports hub.”
- Betway is a sponsor of NiP, which is in the Blast Series event.
- SkyBet and Bet365 also have esports betting sections.
Sponsoring events and teams is certainly a way to make in-roads in terms of familiarity and visibility within the esports community.
Whether sponsorships like this one from Unibet is a one-off or part of an increasingly dedicated push to attract esports bettors remains to be seen.