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New Betting Sites UK 2026: List of all Latest Bookmakers for August

Written By John Carlo Villaruel | Fact Checked by: Ijeoma Izuchukwu | Last Updated at August 11, 2026

New UK betting brands seem to be launching all the time, right? So today, we thought we’d give you an overview of some of the best new bookmakers to drop recently, and what they have to offer.

On this page, we’ll compare what’s up for grabs with The Pools, 10bet, Betnero, Karamba, Matchbook and PricedUp - six new brands that have been getting a lot of attention from British bettors recently. We’ll weigh up all these sites alongside each other, and hit you with a mini review of each operator, taking a closer look at its offerings.

Our Top New Betting Sites for August 2026

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What’s new in UK betting?

The UK is home to one of the most vibrant and exciting online betting environments anywhere, with brand spanking new UK betting apps, online casinos and daily fantasy sports (DFS) sites popping up left, right and centre these days as new brands continually compete for punters’ attention.

Up to date UK Gambling Commission (UKGC) data suggests that in UK sports betting alone, there are as many as 175 active online bookmakers for bettors to choose from right now; some of which have only entered the UK iGaming space relatively recently.

At the time of writing, 10 new UK betting operators that are especially causing a stir, are:

  1. Betsuna - a wide-ranging bookmaker covering both major leagues and niche sports.
  2. Dream Vegas - a Vegas-style casino brand with a solid football-led sportsbook.
  3. Betnero - a bookmaker/casino hybrid with excellent odds.
  4. 247Bet - a sports-and-casino hybrid with deep markets on top fixtures.
  5. LuckyMate - a value-focused bookie known for 0% margin odds.
  6. BetWright - a football-first bookmaker backed by club sponsorships.
  7. 7Bet - a competitively priced bookie with impressive market breadth.
  8. Betano - a football-heavy sportsbook and official Aston Villa partner.
  9. BetMGM UK - a big-name US casino brand strong on football and darts.
  10. Highbet - a mid-tier bookmaker with solid niche sport coverage.

And right now, all are advertising new customer betting sign up offers for UK customers, along with a ton of other unique and exciting features that we think are well worth checking out.

So, allow us to kick off today’s guide with a site by site comparison of everything these 10 new UK betting sites have to offer - which we’ll then follow up with some more detailed individual reviews of each brand.

New betting sites in the UK Reviewed in Detail

Whether you’re looking for a classic online bookie with sensational odds, a betting exchange that pits you against other bettors instead of the bookie, or an easy to use betting app with fast deposits and withdrawals, one of our favourite new UK betting sites will surely suit you.

Naturally, The Pools, 10bet, Betnero, Karamba, Matchbook and PricedUp all come with their own unique pros and cons, which we’ll unpack in a lot more detail in the next section. But let’s begin with a table comparing the core features of each site - which are as follows:

New BookmakerSportsBonus
BetsunaFootball, basketball, tennis, horse racing, cricket, esports, and more.Bet £10, & Get £50 in Free Bets
Dream VegasFootball, basketball, darts, tennis, esports, MMA, and more.Get 100% up to £50 on your first deposit.
BetneroFootball, horse racing, basketball, tennis, ice hockey, cricket, and more.Bet £10, & Get £20 in Free Bets
247BetFootball, tennis, cricket, basketball, golf, esports, and more.Bet £20, & Get £20 in Free Bets
LuckyMateFootball, horse racing, rugby, tennis, cricket, darts, and more.Bet £10, & Get £10 in Free Bets
BetWrightFootball, horse racing, basketball, boxing, MMA, tennis, and more.Get a £20 Free Bet when Wagering £20 on Bet Builders.
7BetFootball, horse racing, tennis, rugby, esports, greyhound racing, and more.Bet £20, & Get £21 in Free Bets
BetanoFootball, tennis, MMA, basketball, horse racing, esports, and more.Bet £10, & Get £30 in Free Bets
BetMGM UKFootball, darts, American football, basketball, horse racing, tennis, and more.Bet £10, & Get £40 in Free Bets
HighbetFootball, horse racing, basketball, tennis, chess, cycling, and more.Bet £10, & Get £60 in Free Bets

Betsuna – best all-in-one betting platform

Betsuna Sport
Betsuna Sportsbook: Pros & Cons
Betsuna Sportsbook: Pros & Cons
  • Over 1,000 daily markets
  • Intuitive and mobile-compatible website
  • 24/7 customer support
  • No mobile app

Betsuna is a new betting site launched in 2026. With an all-in-one approach to iGaming, this sportsbook caters to everyone by offering thousands of daily betting markets. Plus, Betsuna rewards new players with £50 in free bets when they bet just £10. The bonus only has to be wagered once, too, so it offers great value.

The coverage is beyond satisfactory, as it includes 30+ global sports that range from rugby and tennis to horse racing and even esports. And with a polished interface delivering optimal usability, Betsuna ensures that the user experience is top-notch. You can switch between pre-game and live betting markets with ease and efficiency.

Betsuna is also part of the ProgressPlay Network, which is one of the biggest UK-facing operators in the market. They have held the UKGC betting license since 2018, and operate over 100 brands and white labels.

Key Facts

Dream Vegas – best for prop building

Dream Vegas
Dream Vegas Casino Pros & Cons
Dream Vegas Casino Pros & Cons
  • Licensed by the UK Gambling Commission
  • Wide range of sports markets
  • Competitive sportsbook welcome offer
  • Site navigation could be smoother

Dream Vegas is an excellent option for UK players. Established in 2018, the operator welcomes newcomers with a 100% bonus that matches up to £50. The wagering is set at 5x, which is higher than some competitors but still lower than the maximum of 10x imposed by the UKGC.

The platform excels when it comes to prop bets, and you can combine wagers involving multiple players and games, such as Manchester City scoring over 1.5 goals or Erling Haaland anytime goal scorer. On top of that, Dream Vegas is among the most flexible platforms when it comes to online banking. You can transfer funds using bank cards (Visa, Mastercard), e-wallets (Skrill, Neteller, PayPal), or bank transfers.

The operator of Dream Vegas, White Hat Gaming Limited, has been in the UK market since 2018, operating in both sports betting and casino. They haven’t been the subject of any regulatory action from the UKGC in years, which is always a good sign.

Key Facts

Betnero – most intuitive user interface

Betnero Sports
Betnero Pros & Cons
Betnero Pros & Cons
  • Multiple payment methods
  • Wide range of sports
  • Email support available
  • Generous welcome offer

Betnero went live in the UK in 2025 (although it’s been around since 2017 in other markets). Currently, players can claim a simple “Bet £10, Get £10” welcome bonus with the BN10 bonus code.

This is the best online casino for UK players who want something uncomplicated and simple. Unlike many other sportsbooks with bloated layers of UI, Betnero keeps it simple with its intuitive features and betting menus. The interface allows you to get in and out of the action without much interference. Also, during peak hours, loading screens are never an issue in our testing – there was virtually no latency while the scores were updating in real time.

The operator behind Betnero is Anakatech Interactive Limited. They’ve held the UKGC casino license since 2017, but only recently expanded into sports betting in 2024. The operator focuses on a smaller set of brands and white labels, and we were happy to see they were never on the receiving end of regulatory action during their years in the market.

Key Facts

247Bet – fastest average withdrawal speeds

247Bet Sport
247Bet Pros & Cons
247Bet Pros & Cons
  • Good variety of sports covered
  • Mobile apps for iOS and Android
  • Payouts under 48 hours
  • Most ongoing promos are sport-specific

247Bet is a new platform on our radar, having launched in 2025. Upon signing up, new players can claim a free bet offer: Bet £20, Get £20. This is more generous than many other free bet offers right now, and winnings can be withdrawn immediately – no wagering required.

The sportsbook offers competitive odds and coverage of mainstream events, with a focus on top-tier leagues, offering 150–200+ betting markets per game for the Premier League, Champions League, and more. But what really impressed us were the withdrawal speeds. 247Bet offers frictionless withdrawals via e-wallets within 24 hours, and that’s not something you see at every sportsbook.

247Bet is one of 30+ brands under the White Hat Gaming umbrella, and a sister site to Dream Vegas. The operator has been active in the UK market since 2018 with a clean track record, so players needn’t have any concern about the site’s legitimacy.

Key Facts

LuckyMate – best coverage of secondary sports

LuckyMate
Luckymate: Pros & Cons
Luckymate: Pros & Cons
  • Extensive sports betting markets
  • Secure payment methods for transactions
  • Dependable customer support available
  • Lacks a dedicated mobile app

Another notable operator, with broad appeal among UK players, is LuckyMate. Established in 2025, LuckyMate features a simple and straightforward welcome bonus: bet £10 and get £10 with an LM10 promo code. There’s no wagering requirement on the winnings.

While LuckyMate offers comprehensive sports coverage, what mainly stood out to us was the sportsbook’s extensive coverage of secondary sports and more niche events, such as rugby, motor sports, cycling, etc.

The site is operated by Anakatech Interactive Limited – a reliable operator that has been active in the UK market for almost a decade. They’re focused on several quality brands and have no UKGC sanctions on their track record so far, so you can rest assured you’d be playing at a safe and legit sportsbook.

Key Facts

BetWright – best overall football coverage

BetWright
BetWright Pros & Cons
BetWright Pros & Cons
  • UKGC-licensed with no regulatory actions on record
  • Native apps on both iOS and Android
  • Deep football markets with 100+ options on Premier League matches
  • Cashier options are card-heavy

BetWright opened its doors in 2024 to all UK players, making it one of the newer brands on the market. Anyone who’s new to the platform can also claim up to a £20 free bet when they wager £20 on Bet Builders.

But what we really love about BetWright is that it caters to football lovers. In fact, football is the core betting product, with market coverage that encompasses just about everything: match winners, both teams to score, total goals, correct scores, corners, cards, and player specials. It’s also a mobile-first betting site, with a smooth experience on dedicated apps for iOS and Android.

BetWright is operated by Onyx Gaming Limited, a company that entered the UK market in 2024. They currently focus on BetWright as their only active brand. While it’s a new operator in the UK, the company has maintained a clean track record with no red flags players need to be concerned about.

Key Facts

7Bet – most market depth per football match

7bet
7Bet Pros & Cons
7Bet Pros & Cons
  • Excellent sports market coverage
  • Bet & get welcome bonus
  • Early cash out available
  • Effective, mobile optimised site
  • Live chat not 24 hours

7Bet launched in 2020, and the first thing that sticks out about it is the welcome bonus. You can bet £20 and get £21 in free bets, with a WELCOME7 bonus code. The bonus is awarded as three £7 bets that can be used on most sports, with no wagering requirement for the winnings.

The market density for football at 7Bet is nothing to sneeze at either. On any given day, you can explore as many as 1,200 markets per match. And even with sports like tennis or basketball, 7Bet offers up to 400 markets for a single event, which is a lot to choose from. The site also integrates live broadcasts, which is great news for fans of in-play betting.

7Bet is operated by Anakatech Interactive Limited, the same group behind some other popular UK betting brands such as LuckyMate and Betnero. It’s an established company with no major red flags in almost 10 years of operation in the UK.

Key Facts

Betano – best for low-latency live betting

Betano Sport
Betano Pros & Cons
Betano Pros & Cons
  • Fluid native app
  • Two welcome offers
  • Live chat
  • Can't claim both welcome offers

Betano is an iGaming platform that flourishes among UK players, mainly due to its strong focus on live betting. The site launched in 2018, and it offers £30 in free bets to new users who bet just £10, with no wagering requirement for the winnings.

When it comes to live betting, Betano incorporates live player statistics, providing you with in-depth information on in-game momentum and lead changes. The UI is highly responsive on both desktop and mobile. There are also dedicated apps for iOS and Android, and we found them to be a tad more stable and responsive than the web app.

Betano is operated by BV Gaming Limited, a veteran of the UK market that obtained a UKGC license in 2014. The operator focuses on a small selection of established brands, and there’s no reason for players to worry about the operator’s legitimacy.

Key Facts

BetMGM UK – best for odds boosts & bet builder

BetMGM UK Sport
BetMGM Pros & Cons
BetMGM Pros & Cons
  • Massive welcome bonus
  • Established brand
  • Native iOS & Android app
  • Huge variety of betting markets
  • No instant withdrawal methods

BetMGM is one of the most recognizable brands on the market, and it launched its UK site in 2023. The online sportsbook rewards new users with £40 when they wager just £10. The bonus amount is awarded as four £10 free bets, with no wagering requirement on the winnings.

What we liked the most about BetMGM UK were its dynamic bet builders and popular accumulator mechanics. BetMGM UK allows you to combine all kinds of bets, including match results (winners/losers, combined scores, etc.) and player props. Plus, through odds boosts and accumulators, you can increase your winnings and have a shot at high-return bets.

BetMGM UK is operated under a UKGC license by LeoVegas Gaming PLC. This is one of the more recognizable UK-facing operators, and they’ve maintained a near-spotless track record since they entered the market all the way back in 2014.

Key Facts

Highbet – best for alternative payment options

Highbet entered the UK market in 2021, and it’s a fairly popular brand. New users can unlock up to £60 in free bets as part of the welcome offer, but it’s not as direct as most bonuses. You get three £10 free bets to start with, and you can get an extra £10 free bet each time one of the original bets settles as a win. The winnings can be withdrawn with no wagering.

Apart from the generous welcome offer, Highbet has a number of daily promotions, including daily odds boosts and 10% weekend cashback. We were also happy to find diverse payment options, as Highbet supports more niche methods such as Trustly and Zimpler, in addition to the standard offering of debit cards and digital wallets.

Highbet is operated by SCGO Limited, an operator that has held a UKGC license since 2016. Similar to other established operators, SCGO Limited focuses on developing a small set of casino and betting brands, and they have never been subject to any regulatory action to date.

Key Facts

Matchbook - best sports betting exchange

Matchbook Sport
Matchbook Sportsbook Pros & Cons
Matchbook Sportsbook Pros & Cons
  • Licensed and regulated exchange
  • Exclusive new bettor rewards
  • Excellent mobile platforms
  • Not a traditional sportsbook

Matchbook is a really interesting one. Like The Pools, it does things differently to conventional betting brands. But unlike that site, there’s no jackpot style betting pools available, nor any traditional bookmaker odds either - because Matchbook operates as a P2P betting exchange instead of a standard betting site.

What this basically means is that instead of betting against the house at fixed odds, you’ll be betting against other Matchbook users at odds they set - or you can take on the role of bookmaker yourself, by creating your own odds and waiting for other users to “match” them.

Currently, the site covers such popular markets as football, rugby, horse racing and greys, and offers £30 worth of free bet bonuses when you sign up and place a £20 cash bet on a qualifying selection with odds of 2.0 or more.

The Pools - best for a bit of everything

The Pools ain’t your average new UK betting site. And of course, that’s all part of its appeal. The site’s best known for its flagship football prediction game, where you can predict the outcomes of multiple matches and bet into a prize pool to win jackpots. Interestingly, mind, The Pools also serves up traditional, fixed odds sports betting, too.

At the time of writing, the site was posting competitive numbers on football, horse racing, basketball, boxing and pretty much everything else in between. With online casino games up for grabs, too - making this site our top pick for bettors who want to try out a little bit of everything.

Currently, the bookmaker offer sign up bonus Up to 60% ACCA Boost. But sports fans can enjoy “Acca Boost” promotions on qualifying NFL, darts and other games post registration.

PricedUp - best for market coverage

PricedUp Sport
PricedUp Pros & Cons
PricedUp Pros & Cons
  • Exclusive welcome bonus for new bettors
  • Dedicated mobile betting apps
  • Secure payment methods
  • Limited promotions for existing bettors
  • Live streaming on horse racing only

UKGC-licensed bookmaker PricedUp offers one of the broadest bookmakers we’ve seen in really quite a while. Here, you can bet on American football, basketball, cricket, boxing, Formula One, Golf and a whole lot more - with tennis, snooker, cricket and other popular markets available with exciting in-play betting options.

The brand offers an iOS and Android app, and there’s an excellent run of promotions up for grabs here at the time of writing, too. New bettors currently get a bookmaker sign up bonus Bet £20 Get £20 in free bets,  and existing punters can enjoy daily “#PricedUpPushes” odds boosts on selected football, racing and tennis events - which really go all out during peak times like the Cheltenham Festival or Six Nations Rugby. We really like the site’s no nonsense UI and pop out user FAQs tab, too.

Karamba - best for reliable payment options

Karamba Sport
Karamba Pros & Cons
Karamba Pros & Cons
  • Excellent sports coverage
  • Responsive customer support
  • Varied payment options
  • No signup bonus

Much like the other new UK betting sites on today’s shortlist, Karamba is a trusted, UK Gambling Commission-licensed brand that offers access to multiple sports markets - from competitive odds on NFL and NBA games, to top numbers on the likes of tennis and ice hockey, too.

At the time of writing, new players were being offered a 100% up to £100 deposit match bonus that included 20 free spins at one of the brand’s top slot games. While free bet tokens and accumulator boost offers can sometimes be spied on the site’s sports-centric promotions page, too.

What impressed us most, mind, was Karamba’s super comprehensive support for trusted payment options like VISA, MasterCard and Neteller - all of which were offering instant deposits and faster than average withdrawal times at the time of writing. Skrill and Neteller even had sub-24 hour withdrawals advertised.

10bet - best for live betting

10bet Sport
10Bet Pros & Cons
10Bet Pros & Cons
  • Lots of free bet promos
  • Intuitive website
  • Two mobile apps
  • Huge selection of sports markets
  • Live betting for all sports
  • There could be more live streaming
  • Withdrawals could be faster

10bet, which is offered as a website or a downloadable iOS/Android app, offers a bit more of a traditional online betting experience, with solid odds up for grabs on tennis, cricket, football and more, and a generous 100% up to £50 first deposit match offer for new UK customers.

We like the site’s crisp, clean UI and plethora of in play betting options - which are powered by a dedicated “Live Bets” hub that auto refreshes its numbers each half, period, quarter or set. It’s all dead easy to use, and anything from Grand Slam Tennis to PGA Golf gets full live betting coverage over here.

Ultimately then, it’s easy to see how and why this new UK betting site already has more than one million users. In short: It’s an absolute blast.

List of all new UK bookmakers

We curated all the best new UK sportsbooks, all reviewed by our in-house sports betting experts. In addition to the newest UK-facing sportsbooks, you’ll also find each operator’s latest welcome bonus. These include both free bet offers and deposit matches.

Sportsbook
Welcome Bonus
BetsunaBet £10 and get £50 in free bets
Dream Vegas100% bonus up to £50
BetneroBet £10, get £10 free bet
247BetBet £20, get £20 in free bets
LuckyMateBet £10 & receive £10
BetWrightBet £20, get a £20 free bet
7BetBet £20 & get £21 in free bets
BetanoBet £10, get up to £30 in free bets
PricedUpBet £40 & get £20
BetMGM UKDeposit & wager £10 to receive £40
HighBetBet £10, get £60 in free bets
MidniteBet £10, get £30 in free bets
KarambaBet £10, get £10 a free bet
Star SportsBet £40, get £20 in free bets
Bwin100% deposit match up to £100
BetwayBet £10 & get £40 in free bets
MatchbookBet £20 & get £30 in free bets
BetfredBet £10, get £50 in free bets
10bet100% deposit match up to £50
Bet365Bet £10, get £150 in free bets
BoyleSportsBet £1 &, get £40 in free bets

How to sign up with new UK betting sites

Whether you’re after a bread and butter betting site with killer odds and bonuses, like Betnero or 10bet, or a completely new experience with a slightly more offbeat brand like The Pools or Matchbook, our favourite new UK betting brands have a bit of something for everybody.

And right now, you can sign up with The Pools, 10bet, Betnero, Karamba, Matchbook or PricedUp in minutes - and potentially claim an exciting new player bonus - simply by following these easy steps:

  1. Visit your preferred site by clicking our official banner link to it here.

  2. Tap the “Sign Up” or “Register” icon - which is usually pretty prominently displayed on their homepage.

  3. Enter your name, email address and DOB - along with any other basic info they request.

  4. Give the site’s Terms of Use and Privacy Policy a good read - then continue.

  5. Verify your email and ID - trusted sites will typically require you to upload a photo of your UK passport or driver’s license to meet their Know Your Customer (KYC) checks, which will be triggered either on sign up, or the first time you try to cash out.

  6. Make a deposit to fund your account - and be sure to claim any sign up bonuses advertised along the way.

  7. Start betting on your favourite sports, being careful to meet any wagering requirements and other T&Cs laid out as part of any stated bonus rules before withdrawing anything.

Naturally, if you choose to opt for a betting exchange like Matchbook rather than a regular new UK betting site, things are gonna work a bit differently. For example, any welcome bonuses you claim with Matchbook will need to be used for betting against other users’ odds on a P2P basis rather than in a conventional “against the house” manner.

Pros and cons of using new UK betting brands

We think it’d be unfair to bid you folks farewell for today without going over some of the ins and outs of opting for a new UK betting site or app over an old one.

From where we’re standing, the pros and cons of betting with newer sites are as follows:

Pros and Cons
Pros and Cons
  • Several brands to choose from
  • Generous bonuses are normalised
  • Live betting/streaming is often available
  • iOS/Android apps are common
  • Newer sites might cover fewer markets

Let’s take a closer look, shall we?

In our experience, brand spanking new sites tend to go all out with their sign up bonuses, offering free bets to UK punters and exciting matched deposit deals - like 10bet or Karamba’s latest offers, for example - to attract the attention of newbies.

What’s more, the fact that new sites are landing left, right and centre these days means there’s always an interesting mix of new sites to choose from - many of which offer such innovative, modern betting features as live betting, (like at 10bet), or state of the art apps, such as those currently offered by both 10Bet and PricedUp.

Having said that, chances are that less established betting brands might not offer quite as broad market coverage as their longer in the tooth competitors. While of course, newer sites won’t quite have so many past bettor reviews and ratings out there just yet, either - although we can wholeheartedly say that we think ThePools, 10bet, Betnero, Karamba, Matchbook and PricedUp are all the bees knees.

SportsbookBest New Sports Betting Bonus for August 2026
BetMGM UK Sport Bet £10 Get £40 in Free Bets
Betnero SportBet £10 Get £10 Free Bet
10bet Sport100% up to £50
Matchbook SportBet £20 get £30 in free bets
PricedUp SportBet £20 Get £20 in Free Bets
KarambaCheck offer on site!
The PoolsCheck Offer on Site
Star SportBet £40 get £20 in free bets
bet365 SportBet £10 & Get £30
bwin Sport£20 Back-Up Bet as Free Bet
Betano SportBet £10 Get 3 x 200% Football Boost Tokens + 2 x £10 Free Bets on Football
Betsuna SportBet £10 Get £50 Free Bets
Betway SportBet £10 Get £60 in Free Bets

Conclusion - try out these new UK betting sites today

British betting brands come in many shapes and sizes - with new ones launching all the time these days.The best ones we’ve seen recently are The Pools, 10bet, Betnero, Karamba, Matchbook and PricedUp - but each of these sites shines for different reasons, and which one is best for you personally will depend entirely on what you’re looking to get out of your next online betting experience.We think The Pools and Matchbook are great for folk looking for something a little different, while Betnero generally offers the best conventional sports betting odds, and 10bet is top dog for live betting. Meanwhile, PricedUp covers the most markets, while Karamba offers a ton of trusted and fast acting payment options, with sub 24 hour withdrawals available via selected e-wallets like Skrill and Neteller.You can sign up with any one of these brands today in minutes using our official banner links on this page.

New UK betting sites FAQ

🆕 What makes new UK betting sites stand out from older ones?
A lot of the time, fresh faced brands will offer modern features such as downloadable apps and live betting functionality. While they’re also usually more likely to offer competitive bonuses to new users, too - especially in their early days of doing business.
📱 Which sports betting sites are best for mobile users?
The Pools, 10bet, Betnero, Karamba, Matchbook and PricedUp are all great for mobile users, thanks to their multi device friendly websites. That said, it’s worth noting that PricedUp and 10bet offer dedicated, downloadable sports apps for iOS and Android.
💳 What payment options do new betting sites use?
This depends on the site or app itself, but most licensed new brands will offer trusted card options like VISA and MasterCard, as well as e-wallets like Skrill, Neteller and potentially even Apple Pay. Make sure to visit our PayPal Betting Sites and Paysafecard Betting Sites pages to find more information.
 
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