James Capps

James Capps

Sports Writer

James Capps is a journalist and presenter with more than a decade of experience producing written and video content in the world of sports betting, mainly covering the English football league pyramid and European leagues.

What makes James Capps an expert?

James has written betting content for a number of well-known bookmakers and affiliates, and outside of betting, has produced on-the-whistle match reports and transfer content for ESPN. His interviews with Premier League stars have seen his work feature in three FA Cup Final programmes. James has also worked in the corporate world of sports betting, leading affiliate projects in Europe and South America and helping brands generate new players for bookmakers through quality content.

James Capps Expertise

Let’s dive in to James’s areas of expertise:

English Premier League

James has grown up with the Premier League as it has grown into the No. 1 sports league in the world. He has lived through some of the league’s greatest eras, including Sir Alex Ferguson’s and Jose Mourinho’s respective dynasties.

EFL Championship

His beloved Derby County have spent a large part of the past two decades in The Championship, so James boasts a natural familiarity with the league from following the Rams.

Serie A

It may be experiencing something of a lull, but Serie A was the place to be when James first started watching football, and with so many giants of European football plying their trade in Italy, it remains a passionate league that’s full of twists and turns.

MLS

James loves all things American, so it’s only natural that Major League Soccer (MLS) is high up on his list of favourite leagues. With its flamboyant kits, the rosters of former European stars, and a unique football culture, it’s an underrated league that deserves a lot more attention.

FAQ

Why did you decide to become a sports journalist?
I used to love commentating on my own FIFA matches on the PlayStation, and when my dreams of becoming a footballer began to fade in my mid-teens, I naturally gravitated towards journalism and never looked back.
How do you research and verify the information in your articles?
The age of the internet has given us so much data, so I’m always looking at historical match-ups between sides to help discover trends. Data relating to corners, cards, and general form give me a great deal of value when compiling profitable bets for readers.
What is most important for you when writing sports content?
When it comes to betting content in particular, I enjoy backing up my predictions with stats and data points. If the numbers back it up and the price represents value, you have all the ingredients of a profitable bet.
How do you stay up to date with sports and leagues you cover?
If you’re passionate about something, staying up to date is easy. I am regularly on the pulse of social media and try to watch as many sport as possible. Data is one thing, but nothing beats the eye test.
Do you have any direct experience in sports (playing, coaching, officiating, or analytics)?
When my knees allow me to, I play five-a-side football as often as I can, and am also a cricketer in his local county league. Just don’t ask about my average.
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