TVG Officially Rebrands As FanDuel TV

Written By Giovanni Shorter on September 27, 2022
fanduel tv

Flutter Entertainment has completed its rebrand of TVG horse racing channels into FanDuel TV. This move changes TVG into FanDuel TV and TVG2 into FanDuel Racing. FanDuel TV will focus on sports betting content and be a watch-to-wager TV network, allowing users to bet directly from odds they see on the screen on the FanDuel sportsbook app.

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FanDuel Media Push

This continues Flutter Entertainment’s brand push for FanDuel in the sports media space. The popular sports betting brand has partnerships with Turner Sports, Pat McAfee, and SportsGrid. FanDuel TV is further cementing the brand as the overall face of sports betting content in the U.S.

TVG was home to roughly 60 million users who are now directly gaining access to FanDuel TV. This solid base is a great start for the new networks. Additionally, the TVG OTT mobile app has been converted into FanDuel+ for streaming content.

Flutter Entertainment purchased TVG back in 2009 and has built the brand up ever since. This shift is the fruits of the more than a decade spent building a user base up to this point.

“There’s absolutely a good underpinning of, as we show horse racing, as we show really engaging conversational programming hosted by really great talent, as we have other live sports in the form of international basketball and others, we know that will increase your loyalty to FanDuel and your likelihood to bet with us when you bet,” said Mike Raffensperger, former Chief Marketing Officer of FanDuel.

What’s Next For FanDuel

With the network now live, Flutter aims to continue to drive the focus towards the FanDuel Sportsbook. During the company’s recent quarterly earnings report, Flutter revealed that FanDuel holds 51% of the sports betting market in terms of gross gaming revenue share (GGR).

In order to maintain this hold and save off competition in other sportsbooks in active markets, Flutter aims to use the network as a marketing tool for the sportsbook. The network will air 24/7 with multiple sports betting-related shows as well as horse racing events both live and taped.

A partnership with Sportradar will see over 3,000 hours of live foreign sporting events such as European, Australian, Chinese, French, and German basketball events. Additionally, shows like the Pat McAfee Show and The Ringer will air on FanDuel TV.

The network will work to combat the ad spent by rivals in the industry. Keeping FanDuel as the biggest brand in sports betting is the main priority for Flutter Entertainment moving forward.

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Giovanni Shorter Avatar
Written by
Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

View all posts by Giovanni Shorter