Genius Sports and bet365 have extended their partnership. The sports technology firm will continue to provide the popular sportsbook with exclusive official data from the likes of the English Premier League, NFL, CFL, AHL, and NASCAR. Additionally, bet365 will be using Genius’ Second Spectrum betting products. This is a newly developed tracking and augmentation technology.
Genius Sports Expands Product Offering For bet365
This new selection of groundbreaking products will enhance the offerings at bet365. The sportsbook is aiming to maintain its position as one of the largest sports betting brands in the world. Genius allows bet365 to stay current with odds through official league data across multiple leagues.
The technology also ensures safety for users and accurate payouts. Genius Sports keeps bet365 up to industry standards with its implementation. The new tracking and augmentation technology will enhance the user experience even further.
“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” said Mark Locke, CEO of Genius Sports. “Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”
Genius Continues To Grow
Genius Sports has solidified itself as a market leader in sports betting technology. The company continues its growth by striking partnerships with the likes of the Australian Prop League, and SportsPro-A-Leagues, and launching In-Play MultiBet all in October alone.
This bet365 extension is another forward-moving effort for the company in October. Despite these moves, however, the company continues to struggle in terms of profitability and the market has shown this.
The past year has seen Genius’ stock value fall from $19 per share to now just over $4 per share. The company is aiming to turn things around with the new products on offer, retaining its exclusivity partnerships with leagues, and extending existing partnerships.