Local media in Charlotte, North Carolina, are trumpeting the imminent arrival of top eSports organization Team EnVyUs as the result of a multi-million dollar financing deal with venture capital firm SierraMaya360.
The deal is not yet completed, but looks set to bring Team EnVyUs to a new home in Charlotte. One of the partners of SierraMaya360, John Brock, is a Charlotte resident.
With the support of SierraMaya360, the team would build a local training facility and public entertainment center. The training facility would give the team a great focal center, and the entertainment center will provide a unique show case for eSports within the state.
“We want to create a venue where people can enjoy the sport,” said team owner Mike Rufail. “Just like a family might go out and catch a Charlotte Knights game, they’ll one day go see Team EnVyUs compete in a video game match.”
The deal aims to increase Team EnVyUs revenues
The team currently generates revenues in excess of $1 million, but SierraMaya360 believes its investment philosophy can act as a catalyst to increase that figure several-fold.
Managing partner and founder Amish Shah said that SierraMaya360 can help building brand awareness and in securing more sponsorship deals.
The venture capital firm takes a 360 degree view of its investments, leveraging its contacts in finance, business and Hollywood, to help companies succeed.
The investment strategy “strategically integrates and accelerates those companies into exceptional opportunities in Hollywood, sports and media through our deep and trusted rolodex. We encircle our portfolio companies with our one-of-a-kind 360 approach, affording those startups every opportunity to succeed.”
Team EnVyUs is one of the most accomplished eSports teams
Team EnVyUs is already one of the most successful in eSports. It was founded in 2007 and achieved much success in Call of Duty competitions. They have since translated their skills to success in Counter-Strike:Global Offensive, Starcraft II and Gears of War.
They won the February Global eSports Cup – Season 1 for $80,000 and in January won the DreamHack Open Cluj-Napoca 2015 for another $100,000. Most recently, they became the champions of the Gears of War Season 2 Pro League event.
SierraMaya360 is taking eSports seriously
SierraMaya360 also has an investment in Betable, a London-based company which has created a real money gaming platform for the social gaming and eGaming industry.
According to Betable’s website, they have created “the first platform which lets game developers legally add real-money gambling to their games and apps, without needing licenses.”
Their aim is to re-invent entertainment by “merging the worlds of gaming and casino-based entertainment.”
It’s a message which has resonated with SierraMaya360, and may have provided the company with the mindset to make an investment in Team EnVyUs.