New Jersey legalized sports betting is expanding at a rapid pace. The sportsbooks available in the Garden State include seven Atlantic City casinos, two racetracks, and eight mobile online products available. And there are more to come.
In this article, we’re going to focus on the mobile apps available in New Jersey. Each of the sites have their strong points, and it really comes down to personal preference and searching for the best odds.
Here is a closer look at the eight options.
Land-based partner: Resorts Atlantic City
Available via: iOS, Android and web browser
Promo: $35 free (no deposit) plus free bet match up to $500 (no promo code needed)
DraftKings, one of two DFS heavyweights to cross over to the sports betting world, surprised many by jumping to the front of the New Jersey mobile sports betting line on Aug. 16 — a full 16 days before MGM went live.
Deposit options are limited compared to others on this list, but PayPal was added as an important option for bettors. The $5 minimum deposit is light on the wallet, but $500 will earn you the full promo amount. Withdrawals are processed via checks and the Resorts casino cage.
Although the apps are separate, users of the DFS and sports betting sites enjoy the benefit of the sites being linked, including a shared wallet.
The betting carousel is extremely user-friendly. And the geolocation technology is top-notch. If you’re not located in NJ, users will not be able to see the lobby. The app automatically logs users out after a short period of inactivity. Wagers can only be placed online as DraftKings does not have a retail operation.
For more information visit our DraftKings Sportsbook review page.
Land-based partner: Meadowlands Racetrack
Available via: iOS, Android and web browser
Promo: Risk-free bet up to $500 for new bettors
FanDuel, another big-time player in the DFS world, merged with Paddy Power Betfair’s U.S. operations, resulting in the “largest online sports destination in the United States.” Name recognition is key, and so is having a strong sportsbook app.
There are several deposit and withdrawal options at FanDuel Sportsbook, making it easy to get in the action. The promo bonus is enough to attract attention, but several others are offering higher amounts.
Bettors can wager on all of the popular sports, and those not quite as popular. The full menu of betting options includes everything from moneyline to round robins, and of course the previously talked about in-play betting.
The live scoreboard feature allows users to track wagers and updated odds, with easy links to in-game bets. Sports betting rookies can take advantage of the informative FanDuel training camp.
For more information visit our FanDuel Sportsbook review page.
Land-based partner: Resorts
Available via: iOS, Android; web browser in the works
Promo: New players earn up to $500 in free bets
The sports betting product is the newest under the Stars Group umbrella, joining the already established PokerStars NJ and PokerStars Casino.
The eight deposit methods ($10 minimum) include VISA, MasterCard, PayNearMe, eCheck, and casino cage, offering plenty of customer convenience. There are five withdrawal options.
Wagers are accepted on all the popular sports — football, basketball, baseball, hockey, soccer — and less popular sports such as tennis and cycling. Besides the popular wager options, there are in-game betting and cash out options. Odds boosts are available daily.
Users of the multiple Stars Group platforms have access to a shared wallet available to use in poker/casino and sports betting apps.
The iOS PokerStars NJ app highlights popular games with betting options and other sports posted above. The downside is bets cannot currently be placed via the web browser.
For more information, visit our BetStars how-to guide.
Land-based partner: Caesars Atlantic City
Available via: Android, iOS and web browser
Promo: $25 free
One thing missing from the Caesars Atlantic City property is a retail sportsbook. But sister properties Harrah’s and the connected Bally’s do have one. The flagship property took a different route by rolling out its mobile/online product first, and it’s combined with the previously existing casino app.
Besides the eight deposit methods, the lobby features a full menu of sports wagers grouped by sport, MLB, NBA and NCAA football games take center stage, but it’s easy to filter personal preferences.
Bettors will find money lines, point spreads, parlays, futures, teasers, and props, but in-game and cash out features are not included at this time.
Total Rewards members will enjoy the added perk of earning tier credits.
Land-based partner: Golden Nugget Atlantic City
Available via: Android, iOS and web browser
Promo: First deposit match up to $250 (Use promo code PLAY250)
The brick-and-mortar SugarHouse calls Philadelphia home, but the digital version is holding its own in New Jersey thanks to its strong affiliation with the Golden Nugget — the state’s Internet/mobile gaming leader. As an added bonus the sportsbook is built into the previously existing casino app (featuring more than 450 table games and slots) for an all-in-one package with a shared wallet.
Users will enjoy the 10 deposit options — four of which can be used for withdrawals. All of the popular American sports are on the board with a variety of betting options available — jackpot parlay included. Everything is easily accessible via the very busy looking lobby, which may be distracting to some as a result of the rotating promo ads and news feed.
Operator Rush Street Interactive has played up the strength of its live betting options for football games with more than 300 offers available the first week of the NFL season. Cash Out option is available, too.
For more information, visit our SugarHouse how-to guide.
Land-based partner: Caesars Atlantic City
Available via: Android and web browser (iOS coming soon)
Promo: $10 Free Bonus (no deposit needed); First deposit match up to $500
888 Holdings continues to go all in with its New Jersey mobile/online offerings as 888sport joins 888poker and 888 Casino. 888 bills its sports betting platform as “among the finest in the world.” It was the seventh sports betting platform to go live in NJ. Users have access to a shared wallet between sports betting, poker, and casino.
Customers can choose between eight deposit options along with five withdrawal methods. The welcome promo is currently among the best being offered.
There is a full menu of popular pro and international sports all types of wagers available, in-game betting included. Everything is easily accessible from the lobby that includes a running scoreboard of current games.
iOS users will need to wait a tad longer as the web browser still has the “coming soon message.”
For more information, visit our 888sport how-to guide.
Land-based partners: Monmouth Park and Ocean Casino Resort
Available via: Android, iOS and web browser
Promo: $50 cash after reaching $50 in total bets
William Hill is investing heavily in New Jersey with retail operations at Monmouth Park (where New Jersey’s first legal sports bet was accepted) and Ocean Casino Resort, with another one in the works at the Tropicana.
William Hill’s hard push in NJ comes as no surprise being that they bill themselves as “America’s sports betting leader.” Besides operating 100-plus sportsbooks in Nevada, the company rolled out the New Jersey version of its Android and web browser platforms in time for the NFL season. The iOS app was launched in late September 2018.
The deposit and withdrawal methods are a bit limited compared to some competitors, but William Hill has been doing this for a long time, so the system is working. All of the major sports are on the board with a full variety of betting options, live betting included. Everything is easily accessible from the lobby.
The welcome promo is not as attractive as others — $50 in free money compared to much larger deposit matches at 888sport, BetStars and DraftKings.
Web browser users may experience some confusion if connected to the informational williamhill.us/new-jersey website, which includes links to the Nevada version of the app. Customer service representatives are in hand to help resolve the issue. Instead of searching Google Play, Android users will have an easier time downloading the app via nj.us.williamhill.com/betting/en-us.
Land-based partner: Borgata
Available via: Android devices
Promo: None at this time
The Borgata is the top-performing casino in Atlantic City and is regularly ahead of the pack with its offerings. The MGM-owned property was ready to go with its retail operation the first day sports bets were accepted in New Jersey. Some were likely surprised that the playMGM Sports Android app was not the first to launch. For now, it’s completely separate from the casino and poker apps.
While MGM has name recognition, the app seems extremely basic compared to the Las Vegas version that is designed with strong graphics. The betting options are displayed within the individual sports menus. Users will not be able to access the lobby without creating/logging into account — another difference from the Las Vegas version. No deposit is required to check out the app.
Seven available deposit options make it easy to get in the game.
The biggest remaining question is when, as in when will the app be available to iOS and web browser users? Combined with a lack of a promo offer, bettors may find others options on this list more attractive.
Philadelphia’s SugarHouse Casino officially opened its sportsbook Dec. 15.
Executives, local politicians and players ushered in the temporary location near the Frankford Avenue entrance.
The casino opened the first sportsbook in Philadelphia in short order, following approval from the Pennsylvania Gaming Control Board on Halloween this year. The location successfully tested for two days, taking live action before the grand opening celebration.
Expectations are high for SugarHouse Casino, which has done well since opening a few years ago in the revived Fishtown neighborhood along Delaware Avenue.
Along with their counterpart Rivers Casino in Pittsburgh, which opened at the same time Saturday, they are the first two sportsbooks located in major sports cities outside of Las Vegas.
“We’re thrilled to make Philly history as the city’s first licensed sportsbook,” said Cheryl Duhon, general manager of SugarHouse Casino. “If our soft launch was any indication, there’s a big demand among Philly sports fans and gamers to get in on the action.”
Pennsylvania is the latest state to get sports betting running since the US Supreme Court opened the floodgates in May 2018. The court’s historic decision repealed a federal ban on state-authorized sports betting.
Location, location, location
One of the major advantages SugarHouse has is the experience pulled from their online sportsbook that’s been operating in New Jersey since mid-August.
Gaming partner Kambi is also working with the retail site and were on hand to help with operations at the cashier booths and kiosks. The pricing online is the same as the physical book, which means shorter vigs on NFL spreads and totals for players on gameday.
Jaleel Reed waited in line to bet before the noon start of college basketball Saturday. The Philadelphia resident wanted to get the Maine Black Bears on the moneyline in their FCS semifinal game against Eastern Washington.
Reed said he’s played in Vegas and Delaware and is excited the action is now in his backyard. “I plan to live here,” he said about the possibilities with the expansion. “I plan to come here every weekend, every day if I can.”
Many bettors in attendance had previously played in Delaware, a shorter and toll-free drive down I-95 from Philly, compared to Atlantic City. The central location on Delaware Avenue, close to mass transit and the highway has a big advantage beating rivals like Parx Casino to the starting line.
TVs, affordable beer towers and more
With the market in New Jersey heavily tilted toward online betting, physical locations have to provide a superior experience to attract and retain customers.
SugarHouse delivers with a spread of TVs, which allow players to follow multiple games at once. While the lines were consistent to the tellers and kiosks, they moved during the morning as players lined up their plays. SugarHouse allows parlays up to 12 legs.
While the sportsbook stays open until midnight during the week and until 2 a.m. Fridays and Saturdays, players can cash tickets at the cash cages at all hours. This is helpful when a local game ends after 1 a.m.
SugarHouse attracted excellent food vendors to provide an all-inclusive experience for its players. For fans who want to sit in for games, tableside ordering is available with a simple text.
The prices are comparable to what’s offered at the crowded sports bars in Philly and are cheaper than the stadiums.
Do you want a beer tower and Geno’s cheesesteaks for the early slate of games? You got it!
Little hoopla on the first day
Saturday saw executives interacting with customers, explaining options and helping with the kiosks. Overall, it helped the bettors from souring too much. Officials hope to add more kiosks to facilitate betting by next week.
Overall, the SugarHouse Sportsbook opening reflected the market: Substance with some swag. There weren’t any big celebrities or Gritty to welcome them.
Councilman Mark Squilla (D-District 1) made the first ceremonial bet with $20 on the Philadephia Eagles getting 13 against the LA Rams (at -113). There was little hoopla as fans studied the offerings and put together their tickets.
Mostly, the room was quiet once games started, minus a few cheers during the Villanova-Kansas game.
SugarHouse may have some time alone in the sun. Greenwood Gaming plans to open the book at Parx Casino before expanding to the Turf Club in South Philly near the stadiums.
Harrah’s, in Chester, and Valley Forge Casino haven’t announced launch dates yet. Duhon said the permanent sportsbook is slated to open during “Q2 next year,” although she thinks the centralized location could open sooner.
Certain songs tap into nostalgia, instill excitement and signify the beginning of a long-awaited time of year.
Shortly after Thanksgiving, radio stations begin blasting Christmas carols. March Madness starts playing “One Shining Moment.” Remember Hank Williams Jr? “Are you ready for some FOOTBALL!?”
For the NBA, the great anthem of John Tesh rings in the new year: Roundball Rock.
Lo, the NBA season has arrived. For sports betting as a whole, it becomes another arrow in the quiver of wagering options. For New Jersey sports betting, Kambi-powered mobile sportsbooks, per a release by the company, “will be the only place to go as the leading sports betting supplier prepares to offer a raft of updated props hoop-by-hoop.”
Kambi enters NBA realm
Certainly, the NFL will continue to attract the most attention and the most wagers. Football, after all, remains the most popular sports in the country.
The global influence of the NBA, however, could make the sport a contender. And with Kambi, not all NBA bets need rely solely on game outcomes.
According to the release, Kambi-powered sportsbooks in the Garden State will boast the “market-leading offer” beginning with Tuesday’s season-opening NBA games: Philadelphia 76ers at Boston Celtics, Oklahoma City Thunder at Golden State Warriors.
Every day, Kambi will offer pre-game and in-play betting options as well as “in-running lines” on individual player totals that will update with each passing minute.
“The NBA has become extremely popular over the last few years, with the game becoming faster, smarter and teams relying on analytics more than ever before,” Stefanos Moysidis, Kambi Head of Live Basketball, said in the release. “Superstars are dominating games with a barrage of three-pointers and bettors are increasingly wanting to wager on high-profile players and choose their own lines. At Kambi we have embraced these changes and developed our offering to cater for this new and more informed audience.”
Of the eight mobile sportsbooks in New Jersey, three are powered by Kambi:
At each, according to the release, a variety of in-play wagers will be offered by Kambi, which already features “result of current drive” for NFL games and “nearest to the pin” in golf.
Take Tuesday’s Thunder-Warriors matchup. Is Golden State’s Steph Curry in a rhythm? Bet on the over on his individual points line as the game goes on. Is the Warriors’ Kevin Durant struggling from the field? Take the under on his point total.
A more-intricate wagering option has bettors predicting the next made field goal: two-pointer or 3-pointer. All told, Kambi’s in-play betting, to quote the release, creates “a fast-paced wagering experience from tip-off to final buzzer.”
In addition to in-play betting, Kambi will offer an array of pre-game alternative lines and relevant in-game lines, which allows bettors to be picky with which lines on which to wager rather than relying on the traditional point spread or moneyline.
So while Kambi continues to take advantage (and reap the rewards) of the popularity of the NFL season, do not forget about the NBA. With in-play wagering and the variety of lines offered, bettors will be able to stay engaged during any given NBA game, whether it comes down to the final shot or the Warriors run away with a 40-point win.
You can bet on that.
Paris. The City of Lights. La Ville des Lumières. The catalyst for Kambi Group’s latest sports betting offering.
At Le Golf National, the Ryder Cup creeps toward its first tee time. Too-swole-for-golf Brooks Koepka and partner Tony Finau kick off America’s run toward a second straight victory as they take on Europe’s Justin Rose and Jon Rahm. The tournament begins at 2:10 a.m. ET on Friday.
While that appears too late for the normal person (though ideal for those just getting back from the bars), Kambi provides an opportunity to enjoy the Ryder Cup with cash implications.
And Kambi, with swing-by-swing and hole-by-hole coverage, expects record-breaking betting figures.
Kambi cashing in on Cup
An in-depth range of pre-match and in-play betting options sets up Kambi to anticipate “a record-breaking number of wagers” over the weekend, according to a release from the company. Combined with several US states activating legalized sports betting and Europe’s bolstered market, Kambi predicts the “Ryder Cup to be the biggest yet.”
“We are very excited by what the next few days will bring,” Johan Munthe, Kambi Head of Pre-Match, said in the release. “The Ryder Cup has always been popular among Europe-based bettors and, following the return to form of arguably the greatest golfer of all time in Tiger Woods, we are also seeing plenty of interest from our new US players in our market-leading pre-match offering.”
With the bi-annual Ryder Cup likely attracting golf’s largest global audience, pitting Team Europe against Team USA, Kambi said it will provide bettors with “the industry’s market-leading experience before and during each of the competition’s three days.”
Over the three days, Kambi will offer live and in-play betting options across all 28 matches.
What to wager on
A “vast array” of betting options will be rolled out by Kambi.
On top of the traditional bets, taking one team or another, bettors have the option to wager on the top team points scorer, top rookie and top wildcard. Another set of special bets also exist, such as number of points gained by individual players and hole-in-one-related markets.
Over 28 matches across the three days of competition, according to Kambi, patrons can bet on match winners, leaders after nine holes and the hole on which the match will end.
To highlight it all, Kambi will introduce a variety of shot-by-shot instant markets for featured matches. During those matches, live bet offers include
- hitting the fairway
- finding a bunker
- landing in water hazard
- closest to the pin
“Coupled with our hole-by-hole live coverage and unrivaled range of instant markets,” Munthe said, “we are expecting to see record turnover while we are once again proving that a high-quality Sportsbook must not only deliver a best-in-class UX for a handful of sports, but across all sports.”
SugarHouse SportsBook is now live in New Jersey with legal, real-money sports betting. The platform is powered by Kambi Group, which also operates the platform of Garden State competitors 888sport and DraftKings Sportsbook.
Unlike some other New Jersey operators, SugarHouse has directly implemented their sportsbook into their online casino offerings via www.playsugarhouse.com. Consequently, customers who already utilize the company’s online casino have the benefit of a shared wallet they can utilize across both platforms. SugarHouse operates in New Jersey under the license of Golden Nugget Casino in Atlantic City.
Additionally, customers can accumulate Loyalty Level Points and Bonus Store Points – both features of SugarHouse’s iRush Rewards program – through their gameplay on either the casino or sportsbook platform.
Creating an account on SugarHouse Sportsbook
New users will need to begin by creating an account, which can be done through either the desktop or mobile version. Users click the orange “Join Now” button in the upper right-hand corner of the desktop platform to initiate the process. After that point, users will need to do the following:
- Create a screen name and password.
- Provide an e-mail address.
- Enter any applicable promotional code.
- There is also an expedited registration option near the bottom of the screen where existing customers can use their Rush Rewards or SugarHouse Casino4Fun account to register with SugarHouse Sportsbook.
Deposit and withdrawal methods
Following account creation, users will need to make an initial deposit to fund their forthcoming wagering activity on SugarHouse Sportsbook.
SugarHouse Sportsbook offers its users a variety of both deposit and withdrawal methods:
- Online Bill Pay
- SugarHouse prepaid card
- Cash (in person at Golden Nugget Casino)
An additional method for withdrawals only is checks.
SugarHouse Sportsbook’s homepage interface is relatively straightforward and user-friendly.
Upon entering the lobby, users will find five clickable tabs running across the top, beginning from the left-hand side of the screen:
- Get Started: Allows customers to establish an account on SugarHouse Sportsbook.
- Promotions: Provides details on all current special promotions.
- Rewards: Provides details on iRush Rewards program.
- Help Center: Provides answers to frequently asked questions about bonuses, promotions and sports betting in general.
- Casino: This link takes customers directly to SugarHouse’s extensive online casino offerings.
The homepage is anchored by a center panel that displays a “Live Right Now” listing of wagering options. Users can also perform a search for a specific sport, league or team through a search bar located right above the main center panel.
The betting options in the center panel can be customized by sport through the clicking of a vertical listing of tabs in a column on the left-hand side of the page. A “My Bet History” tab is located at the top of that listing and allows users to view their archive of sports wagers on the site.
To place a wager, users click on the tab for the specific game and specific bet related to that game they wish to make. Doing so activates a betting slip that will pop up on the right-hand side of the screen, which will pre-populate with the wager type and related odds. Once the user fills in the dollar amount they wish to stake and hit the “Place Bet” button, the bet is finalized.
The betting slip also contains links to both the Help Center and the customer’s bet history underneath at its very bottom.
Full selection of sports, leagues and bet types
SugarHouse offers customers a comprehensive selection of available leagues to wager on in that left-hand column. Currently, that list consists of:
- College Football
- NHL Preseason
- Tour Championship
- Premier League
- Liga MX
- Serie A
- La Liga
SugarHouse also lists all betting options by sport directly underneath the leagues listing. The sportsbook appears to go beyond other competitors in the state with some of its offerings, which include:
- Australian Rules Football
- Rugby Union
SugarHouse Sportsbook offers customers the expected full array of betting options found in other Garden state establishments, including:
- Moneyline/Run lines
- Over/under bets
- Game and individual player props
- In-play betting
- Cash Out live ticketing system- Users can cash in a live bet before the contest being wagered on is finalized.
SugarHouse Sportsbook customers can access the company’s support department through either a Live Chat feature or E-mail from 9:30 a.m. to 2 am ET. The links to access both forms of assistance are located within the Help Center tab near the top of the home screen.
European sports betting company Kambi has unveiled a new twist on parlays. The company is distributing the Teaser+ for immediate integration into online platforms like DraftKings Sportsbook and SugarHouse ahead of the NFL season in the U.S.
What even is a teaser?
For sports bettors new to the game, this announcement probably sounded like some kind of industry jargon. However, Teaser+ may end up becoming a close friend of many.
For those who are unsure, a teaser is a type of parlay bet. In a parlay, the bettor makes a single wager on a combination of events.
In order to win, the bettor must guess correctly on every single leg of the bet – for example, every team he or she bets must cover or beat the point spread. Obviously, making multiple correct picks is more difficult, and parlays come with higher payouts because of their increased risks.
Enter the teaser. A teaser allows the bettor to receive an adjustment on each game’s point spread in his or her favor. In return, the player receives a reduced payout amount.
Essentially, teasers appeal to sports bettors who are generally too risk-averse to attempt a parlay wager. A teaser is a way to hedge against the difficulty of pulling off a successful parlay.
Okay, so what is a Teaser+, then?
Custom teaser rates
The problem with the traditional teaser is that the line adjustment is applied uniformly across all legs of the parlay. However, not all games and matchups are created equal, and the adjustments end up being too much or not enough.
Teaser+ solves that problem. Instead of using blanket odds tables, Kambi uses alternative lines generated in-house that takes the team selections, match factors, and other variables into account.
The result is a group of teaser rates that are more precise for each wager. According to the press release, Teaser+ rates almost always result in a more generous adjustment than traditional teaser rates.
Pushes are no longer a problem
Another issue that bettors face in traditional parlays and teasers is when the teams push on the spread. Typically, since a push is decidedly not a win, the parlay drops that leg of the bet and pays (or doesn’t) with the reduced odds of a lower-tiered parlay.
Teaser+ basically breaks down parlays into individual bets. Because of that, the Teaser+ can treat ties like pushes and keep the teaser alive for its remaining legs.
This flexibility even works in a two-team bet. Teaser+ would simply push one game and pay the other as a single game wager.
“Kambi’s Teaser+ has the potential to fundamentally change how both operators and bettors consider teaser bets,” said Kambi CEO Kristian Nylen, in a press release. “Our modern approach (is) a step away from the current one-size-fits-all system (and) deliver(s) a fairer and more advantageous price to the player.”
Kambi continues to lead in sports betting innovation
Both DraftKings and PlaySugarHouse are already operating another Kambi product, Cash Out. Cash Out is a groundbreaking live ticket system that allows players to receive payouts on open tickets at any time during the match.
Players can even cash out after preliminary legs of a parlay. Essentially, every wager on DraftKings or PlaySugarHouse is now an in-game bet.
The payoff amount adjusts according to how the match or matches are proceeding, and obviously, players pay a premium for the reduction of risk. Still, the Cash Out system is nothing short of revolutionary, since players can hedge against last-second losses or the weakest leg of a parlay.
Teaser+ is not quite that much of a paradigm shift. However, players who were considering dipping their toes into the world of parlays should welcome the addition.
The result of Kambi’s innovation is a more intuitive and customized teaser system. Ultimately, it’s a win for both sportsbook and player.
As it happens, tennis is the third most bet on sport on the site through Aug. 29. In a press release, company officials expressed amazement that so many bets were coming in for the US Open, which began on Aug. 21.
SugarHouse has designated Serbian tennis star Novak Djokovic as the men’s favorite, offering a +225 moneyline bet for Djokovic to win the whole tournament. Spanish star Rafael Nadal is slightly behind the odds on Djokovic at +250, and all-time great Roger Federer has a +450 moneyline to win the entire competition.
On the women’s side of things, perennial superstar Serena Williams is most likely to win, going off at +350. That moneyline puts Williams at a greater chance to win than defending champion Sloane Stephens, whose moneyline is +600.
SugarHouse sees massive in-game betting on tennis
The star power is not the only thing pushing bettors to wager on tennis. SugarHouse just released a host of in-game bets for the US Open, and the results have been nothing short of astounding.
“It seems that our sports bettors really started exploring our live in-game offer (on Aug. 27), with both Serena Williams and Rafael Nadal playing prime time at Arthur Ashe Stadium in New York,” said Rush Street Interactive COO Mattias Stetz.”70% of wagers on tennis are live in-game already.”
In fact, each individual US Open match can contain up to 70 in-game wagers. Bettors can wager on events as granular as the outcome of current sets, following sets, current or following games, or even the outcome of individual points.
They can also bet on whether the match will contain a tiebreaker or what the final score of a set will be. Players can make these bets at any time during the match.
SugarHouse’s in-game offering and others in NJ
By the end of the tournament, SugarHouse plans to offer 20,000 in-game bets for fans of the US Open. The site is also planning similar coverage of NFL games, with a wide variety of bets available at all times during the game.
In-game betting is appealing because of its flexibility. Players can use in-game bets as a primary betting function. They can also hedge against earlier bets that are unlikely to pay off.
SugarHouse is focusing its efforts on in-game betting as a major source of revenue and activity. Company management has made it clear that it sees a trend in the practice.
“Live in-game betting is the future of sports betting here in the US, and being able to offer interesting bets, even in games that are very one-sided, is something we always strive to offer our bettors,” Stetz said.
Of the two other online sportsbooks in New Jersey (DraftKings Sportsbook and playMGM), only DraftKings offers in-game wagering at this time. That said, playMGM cannot be far behind, and its current offering is likely just a move to get the ball rolling for MGM Resorts.
There are major similarities between the SugarHouse and DraftKings sportsbooks, however. These similarities are understandable considering that both companies used European platform provider Kambi to build and power their sites.
The only major difference is that DraftKings maintains separate sites for its sportsbook and daily fantasy sports offerings. SugarHouse, on the other hand, integrated all its online gambling functions into a single location, which may translate into a convenience edge for the operator.
The live ticket system remains the biggest innovation, however
Both DraftKings and SugarHouse also offer a style of betting that fundamentally changes the nature of sports betting, however. Though neither company may realize its importance yet, the early payout or “live ticket” (as DraftKings calls it) system allows players to cash out their bets at any point during the contest.
Live ticket cashouts have existed in European sportsbooks for quite a while. However, they are brand new on this side of the pond. Essentially, players can take a reduced payout on wagers while the contest is still in progress.
This set-up works for both player and sportsbook. The player is able to book a win and negate the chance of a last-second collapse, and the sportsbook can settle early and effectively increase its juice with the reduced payout.
However, both the live ticket option and the in-game wagers are more appealing to a world that operates on a shorter timeframe. Fewer bettors want to wait until the end of a game anymore. They would rather begin and end a wager in minutes.
So, however SugarHouse chooses to implement its sports betting, the focus on short-term bets seems like a smart decision. With the NFL season coming soon, most sportsbooks in the country are about to see their numbers skyrocket, anyway. It’s good to get the kinks worked out while there’s still time.