Super Bowl 57 lived up to the hype, becoming the most wagered-on event in U.S. history. According to new reports from GeoComply, Super Bowl weekend 2023 saw 100 million transactions at local sportsbooks. This is up 25% year over year from Super Bowl 2022’s 80 million transactions. The addition of new markets alongside the increase in sports betting popularity aided this record-breaking push.
Super Bowl Bets Boom In 2023
The total transactions came from 7.4 million registered accounts during the weekend, a 32% increase from Super Bowl 2022. As to be expected, the bulk of the activity came from New York sportsbooks. The Empire State saw 13.9 million transactions during the weekend.
“Super Bowl LVII was a record-breaking event,” said Anna Sainsbury, GeoComply Co-Founder & CEO. “GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
Philadelphia saw more than 11.8 million geolocation checks over the weekend. With the Eagles in the Super Bowl, it is not surprising that locals were wagering heavily on the Big Game. New Markets in Ohio and Kansas saw a lot of action, as well. Ohio saw more than 12.6 million geolocation checks awhile Kansas saw 2.1 million. Another 250,000 crossed over from Missouri, according to GeoComply.
Super Bowl 57 was the first Super Bowl held in a state with regulated sports betting. Arizona saw more than 100,000 geolocation checks both in and surrounding State Farm Stadium. More than 8,000 sportsbook accounts were registered during the weekend in that area.
Super Bowl Betting Popularity A Good Sign For The Industry
Another takeaway from this Super Bowl weekend is the blow to the illegal market. The more states that become regulated, the less likely locals are to wager at offshore books. GeoComply expressed the positives of a safe and growing regulated market for bettors.
“GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting,” continued Sainsbury. “This tightly regulated industry emphasizes consumer protection, transparency, and accountability. Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”
The strong activity garnered from this year’s Super Bowl will not go unnoticed by unregulated markets. Fans can expect to see more new markets push legislation in 2023 to launch sports betting. Super Bowl betting continues to be the dominating force in the U.S. industry.
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