How Much Money Will Be Bet On The Super Bowl In 2019?

Marc Meltzer January 27, 2019
Super Bowl Bet

The Super Bowl is the most popular sporting event of the year. Not only do millions of people watch the Big Game on TV but plenty of people wager, legally and illegally, on the Super Bowl. There were more than $150 million in legal wagers on the Super Bowl in Nevada alone in 2018.

There should be even more money bet on the Super Bowl in the US this year thanks to more states legalizing sports betting.

Betting on the Super Bowl around the US

More money is legally wagered on the Super Bowl in Nevada than any other single day event. That number should grow thanks to the repeal of the Professional Amateur Sports Protection Act (PASPA) in 2018.

This year more states than ever will take legal sports wagers on the Super Bowl. In addition to gambling on the Super Bowl in Nevada, sports fans can legally wager on the Super Bowl in the following US states:

Increasing amounts of money legally wagered on the Super Bowl in the US is just getting started. This should see another increase in 2019 as more states legalize sports gambling. That’s a story to be told next year.

Bet on Super Bowl 53 at these legal sportsbooks in New Jersey

Super Bowl betting in Nevada breaking records

The handle (amount of money wagered) on the Super Bowl in Nevada has increased every year since 2016. Last year a record of $158,586,934 was wagered on the Super Bowl in Nevada. Sports bettors did quite well as the sportsbooks won less than one percent of the wagers.

All together, Nevada sportsbooks won $1,170,432 or 0.7 percent of wagers placed on the Super Bowl in 2018. While some years are more profitable than others for Nevada sportsbooks have only lost money on two Super Bowls since 1991. The most recent losing Super Bowl for Nevada sportsbooks was 2008 when the New York Giants defeated the New England Patriots 17-14.

Betting on the Super Bowl in Nevada is quite different than football games throughout the year. The vast majority of football bets during the regular season are on a team or total. During the Super Bowl, that only counts for about half the wagers on the game. Prop bets account for the other half of wagers on the Super Bowl and they’re more popular than ever before.

Nevada Sports Betting Handle/Revenue Since 2000

YearGameHandle RevenueBooks W/L %
2018Philadelphia vs. New England$158,586,934$1,170,4320.7%
2017New England vs. Atlanta$138,480,136$10,937,8267.9%
2016Denver vs. Carolina$132,545,587$13,314,53910.1%
2015New England vs. Seattle$115,986,086$3,261,0662.8%
2014Seattle vs. Denver$119,400,000$19,700,00016.5%
2013Baltimore vs. San Francisco$98,936,798$7,206,4607.3%
2012NY Giants vs. New England$93,899,840$5,064,4705.4%
2011Green Bay vs. Pittsburgh$87,491,098$724,1760.8%
2010New Orleans vs. Indianapolis$82,726,367$6,857,1018.3%
2009Pittsburgh vs. Arizona$81,514,748$6,678,0448.2%
2008N.Y. Giants vs. New England$92,055,833-$2,573,103-2.8%
2007Indianapolis vs. Chicago$93,067,358$12,930,17513.9%
2006Pittsburgh vs. Seattle$94,534,372$8,828,4319.3%
2005New England vs. Philadelphia$90,759,236$15,430,13817%
2004New England vs. Carolina$81,242,191$12,440,69815.3%
2003Tampa Bay vs. Oakland$71,693,032$5,264,9637.3%
2002New England vs. St. Louis$71,513,304$2,331,6073.3%
2001Baltimore vs. New York Giants$67,661,425$11,002,63616.3%
2000St. Louis vs. Tennessee$71,046,751$4,237,9786%

Betting on the 2019 Super Bowl in the US

It didn’t take much time for bettors in Nevada to place big Super Bowl bets. ESPN reports that there were at least two wagers of more than $100,000 just after the New England Patriots vs. Los Angeles Rams game was confirmed on Sunday evening.

Regardless of the teams playing in the Big Game, sportsbook operators told the Las Vegas Review-Journal that they’re expecting another record handle in Nevada on the Super Bowl. That’s just the beginning of how much will be wagered on the Super Bowl in 2019.

According to a Morning Consult/American Gaming Association survey, approximately 22.7 million of all Americans will wager approximately $6 billion on the 2019 Super Bowl. That’s nearly 10 percent of all Americans.

However, most of the money bet on the Super Bowl will still be illegal. The AGA expects that 1.8 million Americans will wager on the Super Bowl illegally through a bookie. Additionally, they expect millions more will be betting illegally through offshore online books.

PlayNJ.com is expecting one million people to bet approximately $100 million on the Super Bowl in New Jersey. Overall, Dustin Gouker from Play NJ expects approximately $325 million of legal wagers on the Super Bowl in the US.

The upside of legal Super Bowl betting

There has been a lot of money spent gambling in the US on the Super Bowl. The vast majority of gambling on the Big Game in the US has been illegal. According to the American Gaming Association, approximately $4.76 billion was wagered on Super Bowl 52 between the New England Patriots and Philadelphia Eagles in the US last year.

With just over $15o million legally wagered on the Super Bowl in Nevada in 2018, approximately 97 percent of all money wagered on Super Bowl 52 was illegal in the US.

While the majority of Super Bowl betting will remain illegal in the States, there should be an overall increase in taxable dollars wagered at legal sportsbooks this year.