Three’s Company: SugarHouse Online Sportsbook Debuts In New Jersey

Written By Bart Shirley on August 23, 2018 - Last Updated on April 30, 2021

A day after MGM Resorts released its own online sportsbook, SugarHouse has entered the online sports betting market. In fact, SugarHouse just became the first New Jersey gambling site to integrate its sportsbook into its online casino.

The announcement came as a bit of a surprise, to be sure. However, the flood of activity in the nascent New Jersey market means that companies are pumping out their sports betting products as quickly as possible.

The most striking thing about the new sportsbook is how seamlessly it appeared on the site. A casual visitor might not even see the navigation option at the top of the site.

However, sports betting on SugarHouse is underway, and the new sportsbook features a wide variety of wagers for players to choose. Some of the types include:

In-game cashouts

SugarHouse is also implementing an in-game cashout system for players to use on open bets. This system seems to be similar to the live ticket system at DraftKings Sportsbook.

Essentially, players can cash out their tickets at any point throughout the game. The site will automatically calculate a running cashout total and display it prominently on the screen for each bet.

Obviously, players pay a premium if they pull the trigger on the cashout. In other words, the amount of the cashout will be a percentage of what the bet would actually pay upon completion.

SugarHouse integration leads to more opportunities for players

Because SugarHouse integrated the sports betting feature with its online casino, it is considerably easier for players to switch back and forth to their favorite games. SugarHouse is a well-developed site, with over 450 slots and table games on the casino side.

The integration also extends to bonuses and the player’s wallet. Adding sports betting means that SugarHouse can offer more targeted combination promotions to players, leading to happier customers and more loyal play. Players can also receive rewards points for any type of bet onsite.

SugarHouse operates in New Jersey by virtue of a partnership with Golden Nugget Atlantic City. Like its land-based host, features live dealer gaming along with its purely online gaming.

Gaming operator Rush Street Interactive owns both the online casino and sportsbook. The Pennsylvania company also owns four land-based casinos. Obviously, players can earn rewards online that are redeemable at these locations:

  • Rivers Casino – Pittsburgh, Pennsylvania
  • SugarHouse – Philadelphia, Pennsylvania
  • Rivers Casino – Des Plaines, Illinois
  • Rivers Casino – Schenectady, New York

New Jersey sports betting market changes and grows almost daily

The SugarHouse debut makes it the second online sportsbook to go live in New Jersey this week. The releases ended DraftKings Sportsbook’s de facto monopoly on online sports betting, which lasted three full weeks.

That said, the release is part of an almost feverish amount of flux in both New Jersey and the entire United States. Partnerships have formed at breakneck speed during the last two months.

As one might imagine, the US Supreme Court‘s dismissal of the Professional and Amateur Sports Protection Act, or PASPA, generated a great deal of excitement in the country. Suddenly, legal sports betting seemed to be coming somewhere near everyone.

Now, two months later, there are seven states with legalized sports betting. Four of them are already accepting wagers.

Many more states are expected to legalize in the next five years. One swing of a gavel can sometimes change the whole world – at least in the world of gambling.

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Bart Shirley

Bart Shirley is a writer who covers the online gambling and sports betting industry as well as a poker player from Houston, Texas. He has a master's degree in business administration from Texas Christian University and a degree in English from Texas A&M.

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