Sportradar Rolls Out Live Sports Betting Odds For Social Media Video Ads Product

Sportradar has announced a new industry-first product that will provide dynamic social media video ads using live sports data. The product is powered by the company’s paid multi-channel ads marketing service. Operators can generate video ads for social media in real-time and reflect shifts in betting odds from sports betting apps and live sporting events.
New Sportradar Social Media Live Sports Ad Product
The feature is initially available on social media platforms backed by Meta, including Facebook and Instagram. This is an AI-driven marketing technology that creates tailor-made social media video advertisements. The ads will update in real time as betting lines and odds shift during live sporting events. Whenever consumers view the ads, the odds will be accurate at the time.
“Our paid social media clients have already seen fantastic results using static creative ads informed by our live data,” said Niki Beier, SVP of Marketing Services at Sportradar. “Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging, and better-performing video adverts.”
Sportradar states that the company adheres to the highest standards of socially responsible advertising. Additionally, the company says all advertising campaigns across its ads service comply with necessary regulations. According to Sportradar, the technology is capable of only targeting legal gambling-age users on social media. Sportradar also encourages its clients to remove at-risk consumers from paid social activity and digital advertising.
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Sportradar’s Recent Moves
Sportradar has been active with major moves in 2024. In February, the company secured a long-term exclusive partnership extension with Bundesliga International. March saw the company launch a new betting odds integration through NBA League Pass streams. In July, Sportradar and UEFA extended and expanded their partnership.
The new social media live sports and odds advertising product is just the latest venture for the sports technology company. It follows a recent extension of the ad to audio and digital out-of-home (DOOH) channels. Sportradar is constantly expanding its product offerings for operators.