Top Sports Data And Content Provider Sportradar Expands eSports Coverage

Posted By Joss Wood on May 6, 2016 - Last Updated on January 22, 2018

Sportradar announced this week that it has launched “new deep data coverage for eSports via its industry leading API.”

The new data feed will offer statistics and results for leading games titles and tournaments including Counter-Strike:Global Offensive (CS:GO), Dota 2, League of Legends and StarCraft II.

Will Thornton, business development manager, U.S. at Sportradar commented:

“The rise of eSports in every facet, from the quality of the competitions to the sheer growth of the sport, is tremendous. What stands out to us is the number of digital media companies looking to acquire data and content that will allow them to provide in-depth coverage on a day-to-day basis.

Sportradar is truly unlocking the power of eSports data for our clients and partners across the globe.”

Sportradar provides data and content for over 325,000 live events across 48 live sports.

It has exclusive agreements with the NFL, NHL, International Tennis Federation and NASCAR as well as over 60 other worldwide league and federation partnerships.

Data-driven content puts eSports on a par with live sports

Under its BetRadar brand, the company provides live data services to the sports betting industry.

The data and content it produces will enable digital media companies to provide eSports coverage in the same depth as it currently provides for traditional sports coverage.

Last October, Sportradar signed an agreement with ESL, the leading eSports competition organizer. The deal not only provided for data production, but also gave ESL access to Sportradar’s eSports Fraud Detection System.

The anti-fraud system is “completely tailored to monitor all the relevant traditional and specialist betting markets around the world to ensure its eSports clients have the strongest safeguards in place to identify corrupt activity around its competitions.”

The combination of extensive real time data and anti-fraud systems gives Sportradar an attractive product to offer operators looking to enter the eSports betting market.

Sportradar is helping Tipbet to expand beyond sports betting

This week Sportradar struck a deal with German sports betting operator Tipbet, which has now begun offering eSports betting alongside its mainstream sports products.

Bahadir Malkoc, managing director of Tipbet, declared:

“eSports, is a young and exciting project. With our new eSports offer we are using and furthering the popularity of the sports at the same time. We believe in the future of eSports and want our product to be a part of this successful story.”

Tipbet has managed to integrate the new eSports betting functionality into both its online services and its retail betting shops.

“We want our clients to be able to attract seasoned eSports bettors, we want them to pique the interest of non-eSports bettors to try their hand at this new sport.” explained Lorenzo Caci, Sportradar’s director of sales.

Sportradar’s respected live sports data products, and its deep relationships with established sports, bring an extra vote of confidence to the future of eSports betting. Expect more deals to be struck in 2016.

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Joss Wood

Joss Wood holds an English degree from the University of Birmingham and also earned a master’s degree in organizational development from the University of Manchester. Joss has a special focus on the international online gambling market, though he also writes extensively on US regulated markets, sports betting, and esports betting.

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