Disclaimer: SBK Sportsbook has yet to launch in Indiana and Colorado. This review will be updated after the site goes live.
Smarkets, a European-based sports betting operator, recently signed a multimillion-dollar contract with Full House Resorts, considered one of the most prestigious casino operators in the United States. The partnership will provide both parties access to the sports betting market in Colorado and Indiana in the not too distant future.
What’s even more impressive about this partnership is that players in the United States might also be able to benefit from the innovative betting exchange platform from Smarkets that is currently enjoying huge success in Europe.
You might be surprised to learn that Smarkets already had a foothold in the United States before the partnership took place, thanks to the company owning offices in Los Angeles. Therefore, it’s safe to say that Smarkets would have been part of the sports betting market in one way or another. Smarkets is renowned as a betting exchange platform but also offers a sportsbook product that was only recently launched to the public. The sports betting platform is the first thing that bettors in Colorado and Indiana will see from the European-based company.
Smarkets would eventually like to reach additional regions across the United States. However, for now it will be working hand-in-hand with Full House Resorts through Bronco Billy’s Casino and Hotel in Cripple Creek, Colorado, along with the Rising Star Casino Resort in Rising Sun, Indiana, to get everything started.
Players could see the brand-new SBK Sportsbook as soon as May 2020, and it’s for this reason that we decided to take a sneak peek at what players might be presented with once the site goes live.
Smarkets welcome bonus
Even though Smarkets will be one of the first online sports betting sites to enter the state of Colorado and Indiana, the online sportsbook needs to have a captivating welcome bonus if it wants to survive in what promises to be a highly competitive market. Smarkets wants to make a significant impact on the sports betting industry, and the best way to achieve that is by evaluating what the current sports betting sites are offering in other regions across America.
Some of the most popular bonus offers in the United States at the moment include match deposit offers, risk-free bets and no-deposit bonuses for newly registered customers. We expect that Smarkets will create a competitive welcome offer that should align with the welcome package that is currently offered to players in the United Kingdom. Since the site went live in 2019, UK players have been greeted by a £20 risk-free bet. This essentially means that new players will receive a bonus of up to £20 if they lose their initial £20 deposit.
We anticipate that players in the United States should receive a more attractive risk-free bet amount to compensate for the currency exchange rate. This means players could expect a $50 risk-free bet up to a maximum of $50. There could also be a no-deposit bonus on offer to give players the opportunity to test the software and sports selection before making a real-money deposit. At the end of the day, it all depends on how Smarkets wants to approach the market.
Smarkets Sportsbook promo code
|Online Sportsbook||Smarkets Sportsbook|
|Smarkets Promo Code||TBD|
|Free on Signup||TBD|
|Risk Free Bet||TBD|
|Legal States||Colorado, Indiana|
|Last Verified||June 2022|
Smarkets promotions and rewards
What’s quite surprising is the fact that the UK-facing SBK Sportsbook doesn’t offer any price boosts, accumulator insurance or free bets to players at the moment. Once you’ve claimed the welcome offer in the United Kingdom, you don’t have any additional promotional offers at your disposal. If Smarkets decides to take the same approach in Colorado and Indiana, the site will most likely fail after a couple of months. However, please keep in mind that the site has only been operational for a year, so there’s loads of room for improvement.
Some of the most popular sports betting sites in the United States come equipped with a host of ongoing promotions and rewards to ensure players keep coming back for more. We are confident that Smarkets will follow the same pattern and implement a handful of promotions to cater to loyal, existing customers. This can include exclusive odds boosts on major sporting events or even daily, weekly or monthly reload bonuses on deposits.
Alternatively, the Smarkets sportsbook could also include a loyalty program on the site that gives bettors the opportunity to earn additional perks and benefits. Most sports betting sites come with a multi-tier loyalty program that rewards players with additional bonus offers, complimentary bonuses, birthday gifts, all-inclusive holidays and more. Most of the online sportsbooks will offer this to players in Colorado and Indiana. Therefore, we hope that Smarkets will do the same to ensure it gets a piece of the market.
User interface and navigation
When you visit the UK-facing SBK Sportsbook, you will be greeted by an uncluttered and sophisticated betting interface coupled with easy-to-follow instructions and neatly presented categories and features to ensure both newcomer and veteran can easily find what they are looking for in a matter of seconds. We anticipate that the user interface for the Smarkets online sports betting platform will provide the same winning formula, allowing players to comfortably familiarize themselves with the site without any confusion or headache.
Navigating the SBK Sportsbook in the United Kingdom is effortless and simplistic, giving you more time to focus on the sports instead of struggling to find the login section. The SBK Sportsbook uses a black and green color scheme, which will most likely be incorporated into the US-facing site as well to keep things similar to its UK counterpart. Your sports categories will be presented on the left, your betting slip on the right, and all current and upcoming sporting events in the middle to give you a clear picture of all the sporting action for the next 24 hours.
The SBK Sportsbook mobile app is already a major success in the United Kingdom, offering players a wide variety of appealing features and services to further enrich the online betting experience while away from home. Some of the attractive features on the Smarkets mobile app include the ability to register a new account without having to visit the desktop version and the power to add a payment method for all your deposit and withdrawal needs.
The Smarkets mobile app should also allow you to claim promotions, request withdrawals, contact support and enjoy in-play betting opportunities along with live-streaming functionality from the palm of your hand. We expect that players in Colorado and Indiana will have access to the same level of features and services as those in the United Kingdom. This will give players in the United States the freedom and convenience to place a bet while on vacation or when sitting in traffic on the way to work.
The only downside that could affect mobile betting in Colorado and Indiana is that players with iOS devices might not have the ability to download a dedicated mobile app from Smarkets. This basically means that players with Android devices can look forward to an app that can be downloaded directly from the official Smarkets website, while players with iOS devices will only be able to use the web browser until further notice. This is the situation with most states at the moment, so we expect to see the same in Indiana and Colorado once the sports betting platforms go live.
Smarkets sports coverage
Players in Colorado and Indiana can look forward to a wide variety of sporting events once the online sports betting sites go live in each state. When you look at the existing online sportsbooks that are available in states like Pennsylvania and New Jersey, you can already anticipate which sporting events are going to be available on the Smarkets sportsbook.
What is even more impressive is that all sports should be available on both desktop and mobile devices for players in Indiana and Colorado. To give you an idea of which sports will be available, we have included a list below:
- Horse racing
- Auto racing
Most of the sporting events that will be featured on the Smarkets sportsbook will include professional and college divisions to give you more variety when it comes to placing a bet. If you are a fan of soccer, you will be pleased to know that most of the leagues will be covered, such as the English Premier League, Spanish La Liga, German Bundesliga and others.
You will also appreciate the fact that Smarkets will go out of its way to create specialized promotions for all major sporting events that can lead to more profit-making opportunities in the process.
Smarkets bet types
Due to the wide variety of sporting events that will be offered on the Smarkets sports betting site, we believe that the bet types will be just as attractive, giving bettors ample betting opportunities on a daily, weekly and monthly basis. Even though it is difficult to predict which bet types will be available in Colorado and Indiana, we already have some insight when you look at the states that already feature online sportsbooks.
By taking other states into account, you should have the following bet types at your disposal:
Smarkets banking options
The biggest problem for most sports betting sites in the United States is the fact that there’s not enough banking options when it comes to adding funds to your account or when you want to remove your winnings. Smarkets can make a significant impact on the market by making sure that all players have a pain-free experience when it comes to transacting on their accounts. The best way to achieve this is by adding a plethora of banking options that are safe, secure and reliable.
Apart from safe and secure payment methods, the Smarkets sports betting site should also come equipped with the latest SSL encryption technology that will not only protect your personal information but your financial data, too. This means that you can focus more on what matters instead of worrying that your information might be stolen by third-party hackers. Below, we included a list of possible payment methods for both your deposit and withdrawal needs.
The deposit methods that should be available on the Smarkets Sportsbook will instantly reflect your funds. There will not be any additional charges on your account, and the minimum deposit shouldn’t be more than $10.
- Prepaid cards
- Bank/wire transfer
You will be pleased to know that most of the deposit methods that will be featured at Smarkets will also be available when it comes to making a withdrawal. The only difference is that the turnaround time for receiving your winnings will differ from one payment method to the next. The possible withdrawal methods will include:
- Wire/bank transfer
Most of the payment methods should reflect your winnings in 48 hours to three weeks, depending on the payment method you use. For instance, e-wallet options will reflect your funds within 48 hours, while regular checks can take between two and three weeks. The wire transfer option can take up to five days, so it all depends on your preferred payment method.
Smarkets customer support
The Smarkets Sportsbook will undoubtedly offer superior customer support to players in Indiana and Colorado. However, we are not 100% sure whether the customer support desk will be available around the clock and the amount of contact channels that will be available on the site. Most sports betting sites in the United States offer support via telephone, live chat and email. Most of them also provide their services around the clock.
It is for this very reason that we believe Smarkets will do the same to ensure it can compete with its rivals on every aspect, including customer support. Apart from multiple contact channels, you can also look forward to an FAQ section on the site that will be able to assist you with detailed answers on the most commonly asked questions in the industry.