Rob Gronkowski continues to prepare for the FanDuel Kick of Destiny campaign during Super Bowl 57. The new spot shows the retired TE at a press conference discussing the upcoming field goal. Gronk also appeared on The Tonight Show with Jimmy Fallon and guaranteed he’d make it.
Should the kick be successful, FanDuel users will split $10 million worth of free bets. Fans can join this promotion by simply betting at least $5 on Super Bowl odds. For new users, click the banner below and join FanDuel Sportsbook to prepare for Super Bowl 57 and the Kick of Destiny.
Gronkowski Confident He Will Make FanDuel Kick of Destiny
In the new FanDuel Sportsbook ad, Gronk declares he is indeed not nervous about the big kick. The commercial mocks a pregame presser where a reporter questions Gronk ahead of Super Bowl Sunday. In the previous add, the Gronk training montage took a page out of Rocky IV, with a guest appearance from legendary Super Bowl kicker Adam Vinatieri.
The campaign will culminate in a live kick airing during the Big Game.
The ad campaign isn’t the only place where Gronk declares his confidence in the field goal kick. During a guest spot on the Tonight Show, Gronk declared that he will kick the field and did not speak in what ifs. Gronk stated that this kick is worth $10 million and he has to make it for America.
FanDuel’s First Super Bowl Ad
This will be the first FanDuel Super Bowl advertisement and the sportsbook is going all out. The event is available in all markets that accept FanDuel, including Arizona where the Super Bowl will be held. Fans from all over will be granted free bets following Gronk’s successful kick.
“Whether it’s kick-off, a touchdown or an important play that will decide a season, FanDuel knows moments matter,” said Andrew Sneyd, FanDuel Executive Vice President of Marketing. “Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for. It’s an unprecedented field goal attempt on live TV…so anything can happen.”
The success of this ad could lead to more sportsbook advertising during the Big Game in the future. The Super Bowl is the single most viewed event every year, raking in tens of millions of viewers. Many companies have seen success in spending to promote during the Super Bowl.
With the growing popularity of sports betting, the Super Bowl is the perfect place for a major ad campaign like this.
