Premier League Seeks To Ban Betting Sponsorships By 2024

Written By Nicole Russo on July 7, 2022
premier league ban

The Premier League contacted clubs earlier this week to propose a voluntary ban to remove betting logos from team uniforms within the next three years.

The move is an attempt to avoid a government-imposed ban and will allow existing deals to run their course.

Premier League Seeks Support For Gambling Sponsorship Ban

Sky Sports reported that the Premier League reached out to clubs on Monday asking for their support on a voluntary ban that would remove gambling companies from team uniforms.

The league will allow current deals to run their course as long as they end by the 2024-25 season.

The Premier League needs support from at least 14 clubs for the ban to be adopted immediately. Some club executives say they have been given just days to respond.

Gambling companies will still be able to advertise around the perimeter of stadiums. For many football clubs, this isn’t an easy decision.

A good amount of teams rely on revenue from the gambling sector. Nearly half of the Premier League clubs had a gambling sponsor last season.

It has been reported that the UK government plans to decide on a shirt sponsor ban by July 21. The government is considering updates to its 17-year-old gambling laws in order to help combat concerns over addiction.

The Premier League is trying to get ahead of the issue before the government steps in.

What Do Teams Stand To Lose?

Currently, none of the big six clubs- Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur- have a shirt sponsorship deal with a gambling company.

Many expect these teams to come out in support of the new ban because of this.

However, some teams have a lot to lose. Take the English Football League, for example. Clubs in the second-tier league receive a reported £40 million per season from the betting sector.

Things go up a notch when you look at Premier League deals.

Newcastle United had a deal with Chinese sports betting brand Fun88 worth a reported £6.5 million per season.

Last July, Burnley FC struck a multi-million-pound one-year shirt deal with Spreadex. Before the SpreadEx deal, LoveBet was paying the team £7.5 million a year for the prime spot on the shirts.

While the clubs have a lot to lose, they may not have a choice. The government is expected to roll out broader gambling reforms in the next few weeks, and it may make the decision for the league if it is slow to act.

Photo by Associated Press
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Nicole Russo

Nicole Russo is the Brand Content Strategist for TheLines.com. Previously, she covered the gambling industries in Tennessee and Indiana as a content editor for PlayTenn.com and PlayIndiana.com. She comes from the world of poker, leading the marketing efforts for online poker in Nevada and New Jersey with the WSOP. Russo also assisted with the marketing efforts for the Caesars Sportsbook launch in 2019.

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