The free-to-play sports betting contest NBC Sports introduced during the NBA season is making its NFL debut this season.
Hailed as the league’s “first interactive, predictive-gaming live television presentation,” according to a release, Predict the Game will be incorporated into four Washington Redskins preseason games by NBC Sports Washington.
“We are committed to delivering the most engaging experience possible to fans,” Damon Phillips, senior vice president and general manager of the regional network, said in the release. “So the opportunity to partner with the Redskins to combine live NFL action with predictive gaming this preseason is something we are very excited about.”
The basics of Predict the Game
These “pilot telecasts,” as NBC Sports described them, will include free-to-play contests in which fans have the opportunity to win $1,000 during each quarter. Additionally, Predict the Game will feature other “exciting” second-chance prizes.
Full audio, video and graphics from the standard coverage on NBC Sports Washington will also stream via the alternate presentation. It will also include real-time statistics and information displayed on a graphic overlay that surrounds the telecast.
All four of the Redskins’ preseason games in August will incorporate Predict the Game:
- Aug. 8 at Cleveland Browns, 7:30 p.m.
- Aug. 15 vs. Cincinnati Bengals, 7:30 p.m.
- Aug. 22 at Atlanta Falcons, 7:30 p.m.
- Aug. 29 vs. Baltimore Ravens, 7:30 p.m.
How to participate in the betting-style broadcast
The contest calls for fans to predict various game and player performance outcomes through a series of questions that will appear on screen (on a viewer’s TV or mobile/desktop device) during the broadcast.
Players will earn points by simply making selections to these questions, and they accrue additional points by correctly predicting selected outcomes. Top eligible scorers at the end of each quarter will win all or a share of the $1,000 prize. Scores will reset at the start of the next quarter, and a new game will begin.
In addition, randomly selected participants will become eligible to win second-chance prizes, such as game tickets, VIP experiences and memorabilia.
From Scott Shepherd, senior vice president of the Redskins:
“We’re thrilled to partner with NBC Sports Washington to bring the first predictive, free-to-play live game telecast to the NFL. This partnership strategically aligns with our organization’s commitment to constant innovation for our fans. We are continuously working to enhance the fan experience and strive to identify new, meaningful ways for our incredible fans to engage with our team.”
Predict the Game goes from hardwood to gridiron
This is not the first time NBC Sports has combined the betting world with live game broadcasting.
During this past season, two regional networks brought Predict the Game to NBA action, including NBC Sports Washington.
In fact, that network was the first to do so, airing the alternate broadcast and game during a Jan. 11 game between the Washington Wizards and the Milwaukee Bucks.
Three months later, NBC Sports Philadelphia did the same during a Philadelphia 76ers–Atlanta Hawks showdown.
Just over a year since the new world of legalized sports betting began laying roots, the industry continues to expand. And NBC Sports, among other networks, continues to find ways to use the industry as a tool to not only capture an audience but also to stoke fandom.