PointsBet Is Now Live In Louisiana For Online Sports Betting

Written By Giovanni Shorter on September 23, 2022 - Last Updated on September 24, 2022
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PointsBet has officially launched its online sportsbook app in Louisiana. The Pelican State now has eight active online sportsbooks to date. This launch also marks the 12th market for PointsBet’s online operation. A new PointsBet Louisiana promo code is offering two risk-free bets for new users worth up to $2,000 in celebration of the launch.

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Last VerifiedNovember 2022

Louisiana Adds PointsBet

This launch comes in partnership with Penn National Gaming. This is the fourth market to launch with this partnership. PointsBet joins a bubbling Louisiana sports betting market that managed to rake in more than $1 billion in wagers during its first seven months of activity.

PointsBet looks to add more variety for local bettors and quickly carve out a strong market share. After successfully launching and thriving in markets like New York, Colorado, and Pennsylvania, PointsBet is expected to see similar successes entering Louisiana during the NFL season.

“The PointsBet team is excited to share that we are now officially live in the Pelican state and that Louisiana is our twelfth state of online operations,” said Johnny Aitken, PointsBet US CEO. “The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA and nationally recognized college football programs. We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products. And, with the NFL and CFB season in full swing, the timing is perfect to showcase our live betting capabilities.”

PointsBet’s Strategy

This launch follows the announcement of PointsBet being replaced by BetMGM as NBC’s TNF sponsor. PointsBet is refocusing on a regional-based marketing strategy. The goal is to use marketing funds to push in each state that PointsBet is active as opposed to a national approach.

During a recent investor meeting, PointsBet revealed losses year over year increasing to 42.6%. The company is down $267.7 million Australian dollars ($17.4 million USD) which led to its share prices dropping 11% following the revelation.

PointsBet’s continued expansion in the U.S. market could lead to a turnaround going forward. The Louisiana launch is a good sign that the company is indeed growing its U.S. footprint.

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Written by
Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

View all posts by Giovanni Shorter