PointsBet announced this week that they have entered a “new multi-year strategic partnership” with the National Hockey League.
The Australian gaming company joins rivals BetMGM, FanDuel, and William Hill as partners with the NHL. This new deal fits well in the PointsBet portfolio, as they signed a deal with NBC last August.
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. “Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC. We are proud to welcome PointsBet to the NHL family.”
PointsBet has also been partnering with individual NHL teams, including the Detroit Red Wings ahead of the launch of online sports betting in the state of Michigan – which took place last month.
The power of live sports
PointsBet will be able to use NHL branding and logos in the United States and Australia. That covers regional broadcasts, with many teams linked to Comcast-owned, NBC-branded RSNs, along with national games. Those who watched the NBC afternoon game this past Sunday saw PointsBet offer a prop on more goals scored in the Flyers versus Capitals game versus touchdowns in the Super Bowl (those who took the NHL ‘dog cashed).
Expect to see much more of that type of integration during broadcasts.
“PointsBet is thrilled to become an official sports betting partner of the National Hockey League,” commented Johnny Aitken, CEO of PointsBet USA. “The NHL’s on-ice product provides fans with captivating, non-stop action. It is a privilege to join forces with the NHL and its forward-thinking team, complementing that action with PointsBet’s sports betting product, the fastest sports betting app in market. We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports.”
NBC recently announced that they plan to phase out NBCSN, the national cable home of the NHL, along with other properties.
The plan is to move many NHL games to USA Network, which is better known for movies and WWE. Games may also run on the new streaming platform, Peacock.