Gotta give the Detroit Pistons credit for something special, despite their troubles on the court. They have now partnered with a third major US sportsbook as Michigan prepares to begin online sports betting, doing a deal with PointsBet and former Pistons star Richard “Rip” Hamilton.
The Pistons have now inked deals with FanDuel Sportsbook, DraftKings Sportsbook and PointsBet under the leadership of Chief Business Officer Mike Zavodsky, who has put the Pistons in a position that no other NBA team is in: having partnered up with three competitive sports betting companies.
Pistons going all-in on legal sports betting
Due to delays related to the Michigan state legislature, online sports betting is expected to begin sometime within the next 10 days after originally being slated to begin in late December.
“As sports betting comes online in the state of Michigan, we want our fan-base to have access and optionality to the great partners we have in this space, all of which are leaders in the industry,” Zavodsky told TheLines.
Hamilton, who played for the Pistons from 2002-2011 and was a part of their teams that consistently went deep into the NBA playoffs a decade and a half ago, will be a brand ambassador for PointsBet – an Australian owned company currently offering online sports betting in several states like New Jersey, Colorado and Illinois.
Hamilton is the second retired NBA player to work with PointBet, joining Philadelphia 76ers legend Allen Iverson.
“My love for Michigan and the city of Detroit is no secret. I’m incredibly excited to join the PointsBet team and help usher in the fastest, most premium sports betting experience to the best fans in sports,” Hamilton said. “Detroit sports fans will love what PointsBet has to offer, such as an app that is specifically tailored for the teams they support, as well as the most betting options in the world, including up to 1,000 markets per NBA game. Unique product features like their ‘Name A Bet’ and PointsBetting platforms are an added plus, and the PointsBet app is incredibly fast and very easy to use.
“What’s not to love? Get ready, Michigan – ‘Yessir’!” Hamilton said.
Ready for launch
We have already explained in depth the deals the Pistons made with FanDuel Sportsbook and DraftKings Sportsbook. FanDuel and DraftKings, as the official sports betting partners of the Pistons, will have access to the use of official Pistons marks and logos. Each partnership will include a mix of marketing aspects, including in-arena signage and activations, television and digital advertising, and TV and radio presences.
For the Pistons, the deal announced Monday is a way to allow legalized sports betting companies to become a conduit in the franchise’s efforts to rebuild a fan-base that has grown dormant in recent years as the team moved from Auburn Hills to midtown Detroit.
PointsBet will garner the rights to limited in-game and broadcast-visible digital signage opportunities. PointsBet branding will also be displayed across Pistons.com, as well as the team’s mobile app, and Pistons social channels will regularly feature PointsBet promotions during the upcoming NBA season.
“We’re in preparations for the launch,” PointsBet spokesman Patrick Eichner told TheLines. “And there’s a big focus on joining the Michigan sports culture. Part of that was aligning with the Tigers in July, and this is the next step.”
PointsBet is expected to soon release its market-leading sports wagering app for sports bettors within the state. Those interested can currently participate in the company’s free-to-play challenge, the PointsBet Pick 6 – a contest-style game that allows sports fans across the country to experience PointsBet’s premier service and technology while presenting an opportunity to win $25,000 every week.