While sports geofencing technology is usually associated with online sports betting, the San Diego Padres are utilizing this for home games. The 2022 National League Division Series sees the Padres face the Los Angeles Dodgers. With LA being only a two-hour drive from San Diego, the team is looking to avoid Dodgers fans buying Padres tickets.
In an effort to avoid this, the Friars are using geofencing technology to limit Padres ticket sales to verified fans. Only verified fans and team insider members will be able to purchase tickets, per Sporttechie.
Padres Limit Tickets
The Padres will only allow tickets to be purchased from residents in the surrounding San Diego areas. This is possible using location-based buying restrictions. Purchasers’ IP and mailing addresses will be verified when purchasing tickets to the games.
Those who are not located in the approved areas will see their purchases canceled and refunded. A disclaimer has been issued by the team warning purchasers of this. The goal of limiting Dodgers fans in the heated seven-game series is an attempt to maintain home field at home games.
“Padres Postseason ticket sales to Verified Fans, Padres Insiders and the public will be limited to the following counties and areas: San Diego County, Baja California, Imperial County, Southern Orange County (San Clemente, Dana Point, Laguna Niguel, San Juan Capistrano, Laguna Beach), Southern Riverside County (Temecula, Murrieta, Lake Elsinore, Menifee, Hemet, Perris), La Paz County, Mohave County, Yuma County, and Clark County. Orders by residents outside (geo-limited areas) will be canceled without notice and refunds given.”
Reads The Disclaimer
Has This Been Done Before?
This isn’t the first team to use geofencing technology for games. In fact, another California sports franchise, the Los Angeles Rams, did this recently. The Rams used geofencing technology to limit the San Francisco 49ers fanbase during the 2022 NFC Championship game. This was greatly scrutinized and ultimately the Rams dropped the restrictions.
So far, the Padres seem to be sticking to their guns and plan to commit to these restrictions. Despite this, it is unlikely the Padres can truly prevent Dodgers fans as a whole. Fans can purchase tickets from third-party ticket sites that are popular amongst fans. Additionally, this does not account for the Dodgers fans who live in the approved areas.
While it is interesting to see geofencing technology used in sports outside of sportsbook restrictions, this concept will not impact the games as much as the Padres are hoping for.