How New York Sports Betting Likely Foreshadows Similar Boom In Ontario

Written By Evan Scrimshaw on April 2, 2022
canada sports betting

With the legalization of sports betting in New York state this year, the next big domino to fall will came in Canada sports betting with the widely expected authorization of non-government owned sportsbooks in Ontario. The excitement for which has only grown since it launched April 4.

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Does NY Success Foreshadow Ontario Sports Betting Boom?

With nearly 17.2 million bets as of Sunday night in New York and a population of close to 20 million people, a similar uptake once the Ontario government fully authorizes non-ProLine operators could see an initial flood of around 10 million bets amongst the over 14 million Ontarians.

With the certainty of an April 4th launch, the end of the NHL season and the important spring slate of betting opportunities coming – NHL and NBA playoffs, the Masters, and the beginning of the Blue Jays season (assuming MLB comes to a resolution of their lockout) – looms large for the industry.

Similar Options Coming To Ontario, Canada Sports Betting

With the launch of the New York State betting markets this past weekend, prospective Ontario gamblers got a first look at the scale of the offers sites are making available, and will presumably make available to Ontarians when the time comes.

For Ontarians, it is likely that the increase in options will have two main impacts – one, in driving down the amount sportsbooks are taking on each bet, and in offering a wide selection of bonuses to new players.

The corner store parlays that were, until the legalization of single game sports betting in 2021, the only legal way to bet in Canada, were notorious for offering odds substantially worse than those available in the grey market, which the online ProLine offering has not been able to replicate.

Additionally, the variety of boosted odds offers will mean that players will be able to pay less juice on their bets, making it easier for Ontarians to profit if they can find winning bets.

Large Sign-Up Bonus Offers

The other main benefit is the consortium of big bonus offers that were offered in New York, and are likely to be offered in some form by the same players when given access to the Ontario market.

Assuming the remaining questions around licensing are completed in the near future, as they’re expected to, the big winners will be the bettors of Ontario, many of whom got to see the deluge of offers from Buffalo TV as they watched the NFL this weekend.

With companies so eager to get a foothold in the market, and willing to offer so much in terms of free bets and deposits matched, the imminent decisions around legalization are about to offer Ontarians the same rush that New Yorkers just got to experience, and there’s little reason to expect anything other than a similar push from the public once the final questions are settled and terms are announced.

In other words, for any Ontarians looking to New York with a bit of envy, don’t worry – our time will come very soon.

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Evan Scrimshaw

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