North Carolina Sportsbooks Run Advertisements Before Launch

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Written By Giovanni Shorter | Last Updated
North Carolina Sportsbooks Ads

Beginning March 11, North Carolina online sportsbooks are scheduled to go live. Ahead of the launch, prominent operators have begun advertising in the Tar Heel State. Operators like FanDuel and DraftKings have already begun running digital and television ads for North Carolina sportsbook promos. Bettors will be able to begin creating sportsbook accounts with pre-live offers on March 1.

Sportsbook Ads Now Active

The North Carolina Lottery Commission published advertising rules for NC online sportsbooks to follow. The rules require operators to tailor their ads directly to those who are at least 21 years old. Operators must also include their responsible gaming guidelines in all advertising.

While following those guidelines, operators have begun targeting ad campaigns to reach legal-age residents in NC. Locals have reported seeing advertisements on their social media feeds and TV commercials.

A total of nine operators will be able to launch a mobile betting app in North Carolina. With so much competition vying for market share, advertising will play a major role. Hence, operators have already begun running ads to garner local attention from future bettors.

“If we look at what’s happened around other states that have legalized sports gambling, we should anticipate more than a barrage of marketing and media,” Michelle Malkin, the director of gambling research and policy initiative at East Carolina University, said. “It’s going to be every other advertisement on TV. It’s going to be in print. It’s going to be on billboards. It will be on the radio. It will be on social media.”

North Carolina Sports Betting Launch Incoming

Locals are just weeks away from the launch of North Carolina sports betting. Several notable operators will be opening registration with pre-live promos beginning March 1. That will give bettors several days to register and prepare for the March 11 launch.

These pre-live offers will only be available before the official launch, granting users special bonuses to start the new market. Fans should prepare ahead of the launch in order to capitalize on all the offers at their disposal.

North Carolina is gearing up for the big launch, already running advertisements weeks in advance. Bettors should also be prepared and join a North Carolina sportsbook as soon as possible.

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