NFL Games On Netflix Christmas Day? Streaming Giant Vies For Rights

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Written By Giovanni Shorter | Last Updated
NFL Netflix

It appears Netflix is working on a deal to stream two NFL games this upcoming season. Both games will be Christmas Day games played on December 25. According to reports, the deal is not yet set in stone. However, it appears the streaming giant is currently working on locking down this deal.

NFL betting fans could be tuning into Netflix on Christmas for years to come.

Negotiations Between Netflix And NFL

The NFL schedule release is next week. Behind the scenes, the league has been negotiating with Netflix surrounding the planned Christmas Day games. These negotiations factored into why the NFL delayed the schedule announcement to next week.

“And now it looks like Netflix will wind up carrying the two NFL games scheduled for December 25, per a bevy of sources,” wrote John Ourand of Puck. “Yes, yes, yes, this could all fall apart and all the usual caveats—nothing has been signed yet, and the two sides still have to clear some hurdles before any deal is announced. But Netflix’s emergence as a bidder—and likely winner—is one of the main reasons behind the schedule delay.”

The deal has yet to be set in stone as officials from the league and Netflix continue to negotiate. While Netflix dominates with the most subscribers, the company has lagged behind its competition with live sporting options.

Amazon hosts Thursday Night Football on its streaming platform, Amazon Prime Video. The NBC’s Peacock hosts NFL and NHL games. Warner Bros. Discovery curated NBA games to simulcast on the Max app. YouTube TV has managed to secure the rights to NFL Sunday Ticket.

Meanwhile, Netflix has only dipped its toes into live sports, hosting exhibition golf and tennis matches, with their biggest foray being the upcoming Mike Tyson and Jake Paul bout.

This partnership, if successful, can represent a new chapter for Netflix with live sports. And it could further affect the sports broadcasting market as fans betting on NFL odds know it.

Streaming Service Partnerships With The NFL

Netflix is just the latest platform looking to itch its way into the NFL streaming market, further disrupting the norm. The NFL already has exclusive games on Amazon Prime. This deal will be another two games that fans would need a subscription to view when the season starts.

It appears that the league’s goal is to reach new audiences by seeing their product available via popular streaming giants. So far, the strategy has been successful. Thursday Night Football viewership was up 24% in 2023, with Prime Video raking in an average audience of 11.86 million viewers. NFL fans and those betting on TNF odds seem to have embraced the streaming platform.

If Amazon can rake in these numbers throughout the season, what can Netflix, with its well over 260 million subscribers, see in terms of viewership?