New Survey Reveals Prevalence Of Sports Betting Culture With Young Adults

Written By Giovanni Shorter on May 25, 2023
NCAA Sports Betting Survey

The NCAA has conducted a survey of 3,527 young adults focusing on sports betting. Respondents were between the ages of 18 and 22 and lived in the U.S. The survey was conducted across all 50 states and Washington D.C. from April 18-25. Results indicate that more than half of surveyed individuals partake in sports betting.

Sports Betting Survey Data Breakdown

The NCAA sports betting survey confirmed that 58% of respondents participated in at least one sports betting activity. Thirty-seven percent partook in two or more, 24% in three or more, and 11% in four or more sports betting activities.

The survey considers sports betting activities as online and retail sports wagering, fantasy sports, betting pools, local bookies (including friends and family), and racetracks. Below is the breakdown of how participants wagered.

Sports Betting Activities

  • Placed a bet on a sports event or league using a mobile app or online betting sites: 27.5%
  • Played daily fantasy sports on a mobile app or website with money awarded to you if you perform well: 24.5%
  • Participated in a betting pool on the results of a sports event or league with money awarded to you if you perform well: 18.4%
  • Participated in a season-long fantasy sports league with money awarded to you if you perform well: 18.3%
  • Placed a bet on a sports event or league with a bookmaker (bookie), including bookmakers who are friends, family, or acquaintances: 16%
  • Placed a bet on a sports event or league at a casino or in-person sportsbook: 14.3%
  • Placed a bet at a racetrack: 12.5%
  • Placed a bet on a sports event or league using an online sportsbook located outside the United States: 12.2%
  • None of the above: 42.1%

The survey also showed that two-thirds of men surveyed engaged in sports betting while 51% of women engaged. White or Caucasian respondents were the least likely to partake in betting at 54%, followed by Asian respondents at 55%, Hispanic respondents at 63%, and Black or African American respondents at 68%.

How Much And How Often Are Respondents Betting?

Surveyed bettors most often wagered a few times a year. Once a year or less had the second-highest frequency. The results show that frequent bettors represent a minority of the populous.

Betting Frequency

  • Once a year or less frequently: 21.9%
  • A few times a year: 35.7%
  • Monthly: 15.2%
  • A few times a month: 13.3%
  • A few times a week: 9.9%
  • Daily: 4%

Typical Wager Amounts

Bettors mostly engage in smaller-scale wagering. Surveyed respondents mostly wager between $1 and $50 (79%), with the most prevalent amount between $10 and $20.

  • Less than $1: 3.1%
  • Between $1 and $10: 27.5%
  • Between $10 and $20: 29.9%
  • Between $20 and $50: 22.3%
  • Between $50 and $100: 12.7%
  • Greater than $100: 4.5%

An outlier: Black or African American bettors. Survey shows that within this group 10% of bettors wager more than $100. The general population sees fewer than 5% of bettors wagering this amount.

The survey ultimately reveals just how prevalent sports betting has become amongst young adults, particularly college-age players (1,702 of the total respondents were college students).

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

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