Why NBC Replaced PointsBet With BetMGM On Sunday Night Football

Written By Giovanni Shorter on September 20, 2022
Sunday Night Football Betting

BetMGM is now the official sponsor of Sunday Night Football odds on NBC. The popular sportsbook replaces PointsBet for that honor, notable considering NBC owns an equity stake in PointsBet. What does the BetMGM – Sunday Night Football partnership mean?

During SNF games on NBC, fans will see BetMGM odds now prevalent throughout the broadcast.

Details Of The BetMGM – Sunday Night Football Deal

BetMGM becoming the Sunday Night Football betting sponsor for NBC marks a major shift for the network. PointsBet has been the titular sportsbook for NBC for multiple seasons, as NBC owns a 4.9% equity stake in PointsBet with the option to buy up to 25% after five years.

News of the shift was originally reported by the Sports Business Journal. While it may appear initially surprising that NBC would replace its own sportsbook, it makes sense when looking further.

PointsBet is coming into this NFL season no longer being an official sportsbook partner of the NFL. For upcoming SNF broadcasts, it is understandable that NBC would go in the direction of a sportsbook that is partnered with the league.

PointsBet couldn’t sponsor NFL games without being partnered with the NFL. BetMGM is also one of one of the biggest sportsbook brands in the nation. The partnership is said to run for the remainder of the NFL season.

What Does This Mean For PointsBet?

PointsBet ended its NFL sponsorship willingly, as the Australian-based company aims to focus more on U.S. sports bettors. NBC is still partnered with PointsBet and the pair will continue to work in tandem on the Peacock steaming service and local sports networks.

The strategy is to focus on region-specific marketing instead of national partnerships. PointsBet is aiming to gain a stronger foothold in its active markets. Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, West Virginia, and Virginia are all home to PointsBet sportsbooks.

“It’s a shift,” said Eric Foote, chief strategy officer at PointsBet. “We are doubling down on local and regional assets. We’ve seen ample success with a very local and regional approach. And that’s not just the NFL, that’s any asset across every sport.”

PointsBet will remain a major focus for NBC moving forward. The SNF broadcasts, however, are no longer in the long-term plans for PointsBet as a brand.

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

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