Certain songs tap into nostalgia, instill excitement and signify the beginning of a long-awaited time of year.
Shortly after Thanksgiving, radio stations begin blasting Christmas carols. March Madness starts playing “One Shining Moment.” Remember Hank Williams Jr? “Are you ready for some FOOTBALL!?”
For the NBA, the great anthem of John Tesh rings in the new year: Roundball Rock.
Lo, the NBA season has arrived. For sports betting as a whole, it becomes another arrow in the quiver of wagering options. For New Jersey sports betting, Kambi-powered mobile sportsbooks, per a release by the company, “will be the only place to go as the leading sports betting supplier prepares to offer a raft of updated props hoop-by-hoop.”
Kambi enters NBA realm
Certainly, the NFL will continue to attract the most attention and the most wagers. Football, after all, remains the most popular sports in the country.
The global influence of the NBA, however, could make the sport a contender. And with Kambi, not all NBA bets need rely solely on game outcomes.
According to the release, Kambi-powered sportsbooks in the Garden State will boast the “market-leading offer” beginning with Tuesday’s season-opening NBA games: Philadelphia 76ers at Boston Celtics, Oklahoma City Thunder at Golden State Warriors.
Every day, Kambi will offer pre-game and in-play betting options as well as “in-running lines” on individual player totals that will update with each passing minute.
“The NBA has become extremely popular over the last few years, with the game becoming faster, smarter and teams relying on analytics more than ever before,” Stefanos Moysidis, Kambi Head of Live Basketball, said in the release. “Superstars are dominating games with a barrage of three-pointers and bettors are increasingly wanting to wager on high-profile players and choose their own lines. At Kambi we have embraced these changes and developed our offering to cater for this new and more informed audience.”
Of the eight mobile sportsbooks in New Jersey, three are powered by Kambi:
At each, according to the release, a variety of in-play wagers will be offered by Kambi, which already features “result of current drive” for NFL games and “nearest to the pin” in golf.
Take Tuesday’s Thunder-Warriors matchup. Is Golden State’s Steph Curry in a rhythm? Bet on the over on his individual points line as the game goes on. Is the Warriors’ Kevin Durant struggling from the field? Take the under on his point total.
A more-intricate wagering option has bettors predicting the next made field goal: two-pointer or 3-pointer. All told, Kambi’s in-play betting, to quote the release, creates “a fast-paced wagering experience from tip-off to final buzzer.”
In addition to in-play betting, Kambi will offer an array of pre-game alternative lines and relevant in-game lines, which allows bettors to be picky with which lines on which to wager rather than relying on the traditional point spread or moneyline.
So while Kambi continues to take advantage (and reap the rewards) of the popularity of the NFL season, do not forget about the NBA. With in-play wagering and the variety of lines offered, bettors will be able to stay engaged during any given NBA game, whether it comes down to the final shot or the Warriors run away with a 40-point win.
You can bet on that.