The National Basketball Association (NBA) announced a deal to make FanDuel Sportsbook an authorized gaming operator of the league. FanDuel will continue to be the official daily fantasy partner of the NBA and the WNBA.
The new and expanded partnership gives FanDuel access to official NBA betting data as well as the use of NBA and WNBA marks and logos across FanDuel’s sports betting offerings. This part of the deal might sound familiar as the NBA has similar partnerships with The Stars Group (BetStars) and MGM Resorts International.
What makes this deal slightly different is that FanDuel will remain the NBA’s Official Daily Fantasy Partner. They will continue to operate both the Official Daily Fantasy Game of the NBA and the WNBA. FanDuel and the NBA will also continue to offer NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016.
Maybe… finally… possibly… a sportsbook will do something with NBA data
MGM Resorts was the first company to sign a partnership with the NBA to access official data. So far, the international casino operator hasn’t offered anything new for pro basketball bettors. BetStars just signed their partnership and hasn’t offered new NBA sports betting options either. Perhaps, FanDuel and their beautiful app will offer NBA bettors a new way to get down on the action.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
FanDuel has one of the best, if not the best, mobile sportsbook apps on the market. While FanDuel’s in-play betting options load quicker than some of the competition, it can still get better. Official data from the NBA should reduce any lag, which will give bettors a few more seconds to place a wager.
FanDuel already offers a large and quick In Play menu for NBA games. In theory, the new partnership should make these offerings even better.
FanDuel engaging NBA fans like nobody else
NBA fans are looking for engagement with the game anywhere they can find it. NBA twitter is probably the most active audience of all sports leagues. House Of Highlights on Instagram has more than 11 million followers enjoying NBA videos all day and night.
The NBA has always been a step of other professional sports leagues in the US. Their fans expect to be able to engage with the NBA more than any other sport. This new FanDuel partnership has the potential to give NBA fans another way to engage with a sport and brand they already know.
“We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
The more partnerships the NBA signs the closer American sports bettors are to unlocking new ways to gamble on one of their favorite games. This could be the first partnership with the NBA to actually offer sports bettors in the US new and improved sports betting options.