NASCAR announced Friday their intent to bring more NASCAR sports betting content to fans at racetracks in states where sports betting is legal.
According to NASCAR’s press release, this is the first professional sports league partnership with BettorView. BettorView will help make odds, analysis, statistics and sportsbook promotions more visible to fans via screens all over the racetrack.
Essentially, they’re looking to market sports betting to racegoers.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” said Joe Solosky in the release, NASCAR’s managing director of sports betting.
Where And When This Will Happen
Before you flock to Texas Motor Speedway to bet the next event, keep in mind that this platform will only be available in states where sports betting is legal. However, this is a big step in sports betting entertainment as it pertains to NASCAR.
NASCAR hopes to have some form of the entertainment set up in time for the playoffs, which begin September 5 at Darlington (South Carolina). Since sports betting is not legal in South Carolina, the most likely debut could be the following week, September 12, at Richmond (Virginia).
“BettorView will showcase customized NASCAR stats, analytics and odds alongside special sports betting promotions in restaurants, bars, stadiums, and NASCAR tracks located in states where betting is legal,” the release stated.
Implications For The Future
It’s no secret that in-venue sports betting is the latest hot commodity that venues and leagues are looking to implement into their stadiums. One of the more recent and popular examples is Nationals Park, who designed a sports betting app that can only be used while inside the ballpark. Other states like Arizona and Illinois either have plans for in-venue sports betting or already have it.
The BettorView/NASCAR partnership helps accelerate and market that in-venue betting, offering analytics and odds to fans at racetracks.
In-venue sports betting isn’t a trend, it’s a movement. With so much revenue to be had and the successful track record of these campaigns, it shouldn’t be long before dozens of ballparks and stadiums allow for fans to engage in sports betting in-house.