LeBron James Becomes DraftKings Partner: Duties To Include Football Picks

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Written By Giovanni Shorter | Last Updated
DraftKings LeBron James

LeBron James and sports betting app DraftKings have joined forces ahead of Super Bowl 58. James is now an official DK Partner and is set to help support key football initiatives. Bron will be hosting weekly football picks and more as a content creator with the backing of DraftKings. This deal marks the NBA legend’s first foray into the sports betting arena.

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LeBron Joins DraftKings For Football Picks

During the NFL regular season, LeBron began posting his weekly picks on social media. The four-time NBA Champion would break down matchups, discuss key players, and ultimately predict which team would win. It appears he will continue doing this type of content, now for DraftKings. James announced the partnership via his Twitter account.

DraftKings is excited about the partnership. While there is no confirmation on how this partnership will work surrounding the upcoming Big Game, it would be no surprise if LeBron kicks off this deal by announcing his Super Bowl picks.

“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege,” said Jason Robins, CEO and Co-Founder of DraftKings. “We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.”

DraftKings Making Moves

The LeBron James partnership is one of many recent big moves DraftKings has made. DK announced Marie Donoghue as its new chief business and growth officer, partnered with NASCAR for North Carolina market access, and launched its sportsbook product in Vermont. The titular sportsbook has been active in the early weeks of the year.

The company had a successful 2023 that saw DraftKings rank at the top of every market where the sportsbook was active. DK also brought its products to Maine, Kentucky, and its home state of Massachusetts. The LeBron James partnership and other recent moves show that DK is working for an even more successful 2024.