Luxor and esports, together at last
Luxor Hotel and Casino will open Esports Arena Las Vegas on Thursday, March 22.
The initial event that the new venue will host is not yet known. But according to a press release from Allied Esports, the facility’s operator, the March opening date will kick off with “a series of events, including an invitation-only, multi-day, live-streamed tournament.” More details are to come.
“Esports Arena Las Vegas is the cornerstone of our property, brand and content development and will allow us to engage esports communities, brands and stakeholders like never before,” said Jud Hannigan, CEO of Allied Esports. “With Las Vegas rapidly becoming a hub for esports, Esports Arena Las Vegas at Luxor will be the city’s home for competitive gaming and interactive entertainment.”
More about the arena
The esports arena used to be a nightclub, called LAX. According to Allied, it’s been transformed into a multi-level arena with:
- A competition stage
- LED video wall
- Telescopic seating
- Daily gaming stations
- State-of-the-art streaming and television-quality production studios.
More from Allied:
The arena will provide a ready-to-go championship destination for tournaments, leagues and high-stakes matchups in a setting designed to deliver an unparalleled fan experience.
In December, Allied Esports and world-renowned chef Jose Andres’ ThinkFoodGroup announced a partnership to create the first gaming-inspired food and beverage menu at Esports Arena Las Vegas, the flagship location of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.
Here is what the entrance will look like:
— Marc – EDGeVegas (@MeltzVegas) January 11, 2018
The image at the top is a rendering of the inside.
A ‘touring’ esports arena?
Allied also announced that its mobile esports solution — Esports Arena Drive — is ready to go. What is that?
It’s an 80-foot, 18-wheel, 35-ton semi-trailer that unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
A similar mobile arena already exists in Europe.
“Esports Arena Drive gives us an amazing opportunity to reach communities around the country in a truly authentic and awesome way,” said Tyler Endres, COO of Esports Arena. “For players, viewers online, and partners alike, Esports Arena Drive will bring the Esports Arena experience to wherever the fans are.”
Esports Arena Drive will make an appearance at Daytona International Speedway with 704Games, the publisher of NASCAR Heat 2, for a multi-day tournament at the Daytona 500.