The Kansas sports betting market has its full launch today, Sept. 8. The Kansas online sports betting soft launch that began Sept. 1 showed that local residents have jumped at the chance to bet on their favorite teams.
Let’s dive into some of the details from the first week of mobile sportsbooks taking bets in the Sunflower State, including a number you won’t believe in regards to how many times there was a log-in to a sports betting app in the first eight hours!
Kansas Sports Betting Early Success
During a Kansas Lottery Commission meeting on Wednesday, officials revealed some key takeaways from the soft launch.
For starters, Kansas bettors wagered mainly on the University of Kansas, Kansas State, and the Kansas City Royals. With the college football and MLB seasons in full swing, it’s understandable that this is where the focus for locals has been.
While the meeting did not reveal what the revenue and betting handle has been so far, it was confirmed by Kansas Lottery officials sports betting in Kansas has been a major success in the first week.
“It’s very popular so far,” said Stephen Durrell, executive director of the Kansas Lottery Commission. I think that I’ll be very curious to see how much of a percentage of the population overall signs up for it in the end. Right now, it certainly seems like in the first six days, it’s been working pretty well.”
Kansas hit the ground running out the gate, seeing more than 1.5 million geolocation checks being approved within the first eight hours according to GeoComply Solutions, the market leader in the US for overseeing the regional locking technology for major sports betting operations.
While it is still unknown the exact amount of bets placed since launch, the geolocation technology does reveal that Kansas’ betting market is comparable with the likes of Louisiana during its launch, and even surpasses the juggernaut of New York per capita.
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Kansas’ Impact On The Missouri Sports Betting Market
Another takeaway from the soft launch of Kansas online sports betting is the number of Missourians attempting to bet over the border. GeoComply blocked over 16,000 attempts for wagering in Missouri at Kansas sportsbooks.
“Our technology identifies when those are in use and would block a player from doing so,” said John Pappas, a GeoComply Solutions sportsperson.
Kansas is only a bit over 20 miles from Kansas City Missouri, home of the Kansas City Chiefs. There is a strong local fan base in Missouri that will likely take that drive across the border to bet on Chiefs games during the NFL season.
The success of Kansas early on is a likely motivator for Missouri lawmakers to pass legislation soon. Both Kansas and Missouri were working towards passing sports betting bills in 2022 around the same time.
Missouri lawmakers failed to come to a consensus and advance betting, with even a filibuster preventing voting from taking place in April. The 2022 legislative session ultimately ended without any advancement, pushing the market back another year.
With their neighbors in Kansas seeing a lot of attraction out the gate, lawmakers are sure to be taking notes. 2023 could finally be the year Missourians are able to see a bill advance to bring betting to the Show-Me State as a result.