GeoComply has released the numbers for the launch of Maryland mobile sportsbooks. The Maryland sports betting market saw a major boom during its Thanksgiving Weekend launch. The first few days of the market saw 16.5 million geolocation transactions according to the GeoComply report, nearly double the activity reported in neighboring Virginia.
Maryland Massive Success
Online sportsbooks in Maryland have certainly been embraced by locals. Not only did Maryland outperform markets like Indiana, Tennessee, and Colorado, but Maryland’s numbers are comparable to larger markets like New Jersey.
NJ saw 17.1 million transactions during the holiday weekend. Maryland has an approximate population of 6.165 million residents compared to New Jersey’s 9.267 million. To just be under 1 million transactions shy of a bigger market like NJ shows Maryland’s strong betting footprint already.
Maryland mobile sportsbooks being that much larger than Virginia is also an interesting observation. Both markets have overlapping residents with the DMV area. It is possible that some sports betting fans who would normally wager in Virginia instead placed action at Maryland sportsbooks.
The early success of Maryland is only expected to continue in the coming months. Only seven sportsbooks have gone live in the Old Line State. With its staggard launch, more sportsbooks are incoming.
Maryland Success Only The Beginning
There are several sporting events ongoing that will see a lot of action from locals. Marylanders have the NFL and NBA seasons, the World Cup, NHL, and NCAAF postseason. In addition, Maryland mobile sportsbooks are running several promotional campaigns in celebration of the launch.
These promotions are likely what led to the spike in activity in Maryland compared to its neighboring markets. When more sportsbooks go, they will likely also be joining with their own promotional options. These promos make betting more accessible for residents.
As the busy sports season continues, Maryland sportsbooks can expect to see more betting action consistently. The opening weekend is only a small slice of how massive the online market in Maryland can be.