Genius Sports Expands Ontario Footprint With NorthStar Deal

Written By Giovanni Shorter on September 19, 2022
Ontario Sports Betting

Genius Sports Limited is a market leader in the U.S. for providing odds-making technology. The company was among the first sportsbook providers in Ontario. They now expand their market reach with a partnership with NorthStar Gaming Inc..

Genius will be providing official league data and its signature technologies to the Canadian sportsbook.

NorthStar Tasks Genius Sports

NorthStar now gains access to the LiveData, LiveTrading, and PreMatch Solutions products that Genius has to offer. The sportsbook is also granted official league data from Genius’ partners including the NFL, CFL, NASCAR, EPL, and MAC Football and Basketball.

“Genius Sports’ world-class sports data ecosystem integrates seamlessly into our platform allowing us to provide consumers with a highly interactive, visual and comprehensive sportsbook experience,” said Michael Moskowitz, Chief Executive Officer and a founding partner of NorthStar Gaming. “We continue to add enhancements to the NorthStar Bets App to strengthen the user experience and provide consumers with an immersive and premium gaming experience, something we know local players are looking for.”

Genius is a major player in the US market, supplying sports betting technology and league data for a bulk of the US-based sportsbooks, and continued this trend as they entered Canada. NorthStar joining the fold extends Genius’ reach in the North American market.

The Canada sports betting market has already proven to be a flourishing one with Ontario dominating since launch. It only makes sense that Genius would look to partner with an Ontario-based sportsbook to continue its expansion in the market.

“In April, Genius Sports became one of the first sportsbook providers to be officially licensed in the rapidly expanding Ontario market,” said Sean Conroy, Executive Vice President, North America of Genius Sports. “This approval enabled us to partner with leading operators like NorthStar Bets who will be provided with a major competitive advantage through our leading portfolio of official data rights and products.”

How This Affects NorthStar Users

Local fans who wager on the NorthStar Bets app will see the effects of the Genius Sports Ontario partnership immediately. The sportsbook describes enhanced and unique experiences. There will be more in-game stats-related content thanks to the league data provided by Genius going forward.

The partnership will also see users gain a better understanding of stats and odds with integrated probabilities and trending bets. The goal is the make NorthStar more accessible to sportsbook users. Genius and NorthStar joining forces is another example of the growing betting market in Ontario. Fans can expand more expansions in the coming months.

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Giovanni Shorter

Giovanni Shorter is a sports enthusiast and writer with a passion for the legal and industry side of the sports betting market. Giovanni got his education from Florida State University where he honed his writing style writing narratives and short stories. He has spent his professional career covering sports and entertainment through articles and blogs and continues to look at the industry from multiple angles.

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