[toc]Sportradar, the Switzerland-based company that collects and analyzes sports data, partnered with France’s national lottery to launch a free esports betting site in the country.
The national lottery called Francaise des Jeux will use Sportradar’s services to give esports fans a variety of tools to better understand the industry.
A wide range of content and statistics from esports competitions globally
The free esports betting site will cover esports events around the globe.
ParionsSport, FDJ’s sports betting brand, will receive an extension covering the competitive gaming industry. The new platform will get a wide range of Sportradar’s products, including an esports API, a statistics center, as well as esports betting odds and live wagering for all titles. Additionally, Sportradar’s Sportsbook Cloud will provide the web and mobile platform for the new site.
The new betting site will be developed in adherence with the country’s regulations, which currently do not allow real-money wagering.
“Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment,” said ParisonsSport Business Unit Director Jean-Francis Beaulieu.
FDJ currently serves 26 million customers on its online platform and 31,000 stations across the country. These offer interactive lottery games, draw games and games of expertise, such as sports betting. The sport betting brand, ParionsSport, has a customer base of 3.5 million that generate €2.5 billion in revenue.
Sportradar Head of esports James Watson commented:
“We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight. This is an exciting time for esports in France.”
Sportradar expanding industry presence
The multinational corporation with offices in 24 countries around the world is continuously expanding its presence in the esports industry.
The partnership with FDJ is one of many for Sportradar within the past couple of years.
- In September, Sportradar partnered with esports platform PvPRO for audiovisual streams and data distribution.
- A year earlier, esports analytics company DOJO Madness enhanced its product offering by collaborating with Sportradar.
- In a similar fashion, the company joined forces with ESL in 2015 for processing and distribution of real-time match data.
Sportradar’s products for bookmakers, including in-game and pre-match odds, market monitoring and trading services prove to be the ideal toolbox for the esports industry.
Furthermore, the company is also taking an active role in helping steer the industry in the right direction. One example was joining the establishment of the Esports Integrity Coalition. Sportradar’s market leading Fraud Detection System and relationships with the licensed bookmaking industry help bring more integrity to the market.
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Increasing activity in the esports betting market
The Sportradar-FDJ deal is only one of many recent developments seen in the market. Pinnacle, for example, recently launched a new esports betting hub. After presenting impressive full-year figures last year, the company keeps going full steam ahead on esports betting.
Unikrn, the company that’s been making headlines since it’s founding in 2014, is also continuously expanding. The company recently made moves to expand its service offering across Europe.
It comes as no surprise that an increasing amount of activity is coming to the esports betting market. The area has been steadily growing in recent years, increasing its popularity and revenue year-over-year.