FanDuel has lived up to its name for nearly a decade with its daily fantasy sports product, a wide array of contests that pit sports/DFS enthusiasts against each other in a quest for cash. Beginning Wednesday, they’ll provide a new platform for fans to duke it out — this time with the power of the keyboard, instead of the wallet.
FanDuel Group, in conjunction with sports media and technology company Minute Media, is rolling out The Duel. A press release announcing the move describes the initiative as a “fan-generated digital platform focused on fantasy sports and sports betting news and information.”
“FanDuel is founded on the idea of bringing fans closer to the sports they love, and now, together with Minute Media, we’re letting fans into the press box,” said Matt King, CEO, FanDuel Group. “We want to give fans a designated platform for all sports and fantasy content, and The Duel is part of our broader efforts to do so.”
The Duel will focus on fantasy- and sports betting-centered news for the most popular major sports, including:
The Duel’s calling card — an eclectic mix of content, media
While fan-produced content is slated to be a major focus of the site (a call to action for those interested in writing is already in the About section), The Duel will also include a robust supply of audio and video content from FanDuel-associated personalities. The goal seems to be the striking of a balance between opinion-driven pieces on trending sports topics, sports betting-related pieces covering the activity from a number of angles, up-to-the-minute news and information, and a selection of articles and videos doling out advice for season-long fantasy players, DFS enthusiasts, and sports bettors.
Accordingly, a look at The Duel’s Day 1 edition unsurprisingly reveals a heavy emphasis on NFL content comprised of:
- Latest injury news heading into the final week of preseason and Week 1 of the regular season.
- Odds on various season-long betting props
- 2018 fantasy outlooks for specific players
- A series of videos from Gregg Sussman regarding his sports betting views on the upcoming Week 1 slate.
There’s a little something for everyone, however. A number of articles centered on division-winning odds for several MLB teams — as well as a piece examining what kind of action you can place on whether Kobe will ever play so much as a minute in Ice Cube’s BIG3 — are also currently populating the front page.
FanDuel continues expanding its reach
Given its expansive customer database and the success that the fan-driven sports content model has enjoyed in the form of sites such as Fansided and SB Nation, The Duel comes of as an innovative strategy for customer engagement at first glance. Moreover, the cross-promotion opportunities The Duel will afford the company’s DFS and FanDuel Sportsbook products will be organic and virtually limitless.
The partnership with Minute Media and the fan-content model take FanDuel into yet another new market segment in what has been an eventful summer for the DFS pioneer:
- The company reached an agreement in late June with the Greenbrier in West Virginia to provide sports betting at the private resort.
- European gaming giant Paddy Power Betfair completed its acquisition of FanDuel on July 11.
- Three days later, the FanDuel-branded sportsbook at Meadowlands Racetrack in New Jersey made its debut.
- The company officially received its West Virginia sports betting permit on August 10.
- FanDuel didn’t forget its legacy product, either, adding a number of new DFS contest types and features recently in advance of the upcoming NFL season.