What was once a party of one is starting to liven up a bit.
On Saturday, FanDuel joined fellow daily fantasy sports giant and sports betting neophytes DraftKings – as well as Sugarhouse Sportsbook and playMGM – in offering New Jersey residents mobile sports betting.
William Hill also soft-launched its NJ sports betting app on Saturday, bringing the total number of online sports betting options in the state to five.
The debut of FanDuel’s online sportsbook comes nearly 50 days after the company saw its first retail location inside the Meadowlands Racetrack open on July 14. After some early hiccups related to payouts and pricing, the sportsbook had generated over $1.3 million in revenue by the end of month.
Plenty of synergy between FanDuel DFS, sports betting platforms
The engine that drives FanDuel Sportsbook is a collaborative creation between the company’s own in-house developers and personnel from new owner Paddy Power Betfair, which completed its acquisition of FanDuel on July 11. The European gaming giant’s vast expertise in the sports betting space undoubtedly played an integral part in the final product.
And that final product is one that will look familiar to “crossover customers” that migrate to the sportsbook from FanDuel’s legacy DFS offering. The interface – from color scheme to format – is very similar to the company’s DFS website and app.
Additionally, a feature recently rolled out on the DFS side that aims to personalize the customer experience has found its way to FanDuel Sportsbook — namely, a “carousel” of suggested wagering options progressively customized to an individual user’s betting patterns as that person creates a betting history on the site over time.
Two old rivals meet again
Due to their well-established history as DFS industry rivals, it’s nearly impossible to think of FanDuel without also conjuring up DraftKings. Seemingly destined to be forever joined at the hip in competition, the two companies are now squaring off in new territory for both.
That naturally begs the comparison of how the two nascent digital sportsbooks stack up against the other. As is the case over on their original battleground, the two companies have plenty of synergy between their offerings. Not all will be evident upon first glance at FanDuel’s product, however, as certain features won’t yet be implemented on Day 1.
Ultimately, FanDuel Sportsbook and DraftKings Sportsbook will both offer:
- A full menu of standard sports wagering options, including parlays, run lines, moneylines and prop bets (already active on both)
- The aforementioned customized carousel of wagering suggestions for each customer (already active on both)
- Wide array of in-game betting options (already active on both)
- A shared wallet between the DFS and sports betting verticals (forthcoming on FD)
- Live cash-out options for any live bets (forthcoming on FD)
Digital gamecasts highlight of FanDuel SportsBook’s unique features
Naturally, FanDuel Sportsbook will also have its share of unique characteristics. Among them is an innovative live-scoring visualization feature for the desktop version akin to those already found on the official websites of pro sports leagues such as MLB.com.
Bettors can follow the progress of a sporting event they have a stake in on a real-time basis, and with rich graphic detail. While not a direct substitute for watching a game or match unfold in a traditional sense, the digital “gamecast” has increasingly become a popular, convenient alternative for those without access to a conventional broadcast.
The company is also positioning itself as welcoming of bettors of all bankroll sizes, considering that minimum wagers will be set at a mere 10 cents. Pricing at the Meadowlands retail location and the online sportsbook will mirror each other, but the platforms of both entities are fully independent. Therefore, Garden State bettors won’t be able to fund their online sportsbook accounts at the track and vice versa.
An ounce of prevention…
FanDuel’s practice of erring on the side of caution when it comes to DFS contest offerings has also made the trip over the sports betting side, in the form of what wagering options are available. In other words, you aren’t likely to find lines for one-off events like Nathan’s Annual Hot Dog Eating Contest on FanDuel Sportsbook any time soon.
The company is also reportedly refraining from offering action on esports due to the overwhelmingly younger demographic that makes up its fanbase, with many of those consumers falling below legal wagering age. However, its certainly possible that position evolves in the future.
FanDuel Sportsbook will also be particularly cognizant of sticking to contests sanctioned by major, reputable and long-tenured leagues and organizations in an attempt to steer clear of any potential fixing scandals that are more likely to unfold at lower levels of competitive sports.
William Hill goes live, too
Details were short on the Will Hill launch; the sports betting operator already handles the retail operations for both Ocean Resort Casino and Monmouth Park.
It appears upon soft launch that William Hill app is only available via Android for download, not on iPhones and iPads.