Fanatics Sportsbook has officially gone live in Massachusetts sports betting with its extended beta offering. Pre-existing Fanatics customers in Massachusetts will be granted an entry code to access odds on the mobile app. This is the same process Fanatics Sportsbook uses in Ohio and Tennessee. Select fans can wager on Game 5 of the Eastern Conference Finals as the Boston Celtics host the Miami Heat.
Fanatics Rollout Continues
With this Massachusetts launch, Fanatics’ mobile betting app is now accessible in three markets. There is also a retail Fanatics Sportsbook location in Maryland, but these are the only markets with access currently. Fanatics is sticking with a slow-release schedule to ensure success in each market.
The extended beta will run until further notice. The official full-scale statewide launch should follow, but no timeline has been set. Fanatics has already spent weeks active in Ohio and Tennessee via the extended beta, only accepting select customers.
To gain access, Fanatics customers on the apparel mailing list will get codes emailed to them. They can then use the code to wager on the app. Entering the code will give patrons full access to the Fanatics Sportsbook in Massachusetts. Fans have already begun placing action across the Bay State.
With the addition of Fanatics, Massachusetts now has seven sportsbooks active. Mobile sports betting went live in Massachusetts on March 10. Fanatics will enter a thriving market that has seen $1.114 billion wagered on mobile app betting sites since launch.
What’s Next For Fanatics Sportsbook
Fanatics has been active, recently working to acquire PointsBet in a deal that would grant the operator market access in several states.
The new operator aims to have its sportsbook live in several markets, including New York sports betting, ahead of the 2023 NFL season. New York legislators have confirmed Fanatics plans to enter its industry this fall.
“Published reports indicate they have a goal of the start of the upcoming NFL season for Fanatics to assume control of the PointsBet entity, with PointsBet anticipating a shareholder vote on the deal in late June,” said Brian O’Dwyer, chairman of the New York State Gaming Commission.
The Massachusetts beta launch represents another step in Fanatics’ aim to be a major player in the sports betting industry.