ELEAGUE Week 6: TV Ratings Rise For CS:GO Competition Amid Uneven Betting Activity

Avatar July 5, 2016
Television ratings for the ELEAGUE‘s Group F final increased 9 percent week-over-week, and skin betting activity over the week had a higher variation than normal, as the Turner / WME IMG league rounded out its sixth and final week of round-robin play.

265,000 total viewers witnessed EnVyUs take out veteran squad Virtus.Pro to move on to this month’s quarterfinals, an increase from Week 5’s total TBS viewership of 244,000.

Average concurrent streams of the Friday Counter-Strike: Global Offensive match on Twitch rose 65 percent week-over-week, to 27,848 from 16,847 the week before, according to Twitch data.

Week 6 betting reaches high highs, low lows

While TV ratings continue to mirror the volume of skins bet on Friday night finals, skin betting totals throughout this past week reached some all-time ELEAGUE lows.

Group F matches involving Complexity Gaming, for example, consistently provided some of the league’s lowest skin betting totals. Resultantly, Tuesday and Wednesday betting activity was much lower than any other week of competition.

Friday’s final was the second-most-bet on ELEAGUE match ever with more than 148,000 skins bet on CS:GO Lounge. Thursday’s semifinals featured heavier than normal betting activity as well. Despite that, an average of 51,427 skins were bet per match in Week 6, making it the lowest-bet week of the ELEAGUE so far.

ELEAGUE: Skin Betting Averages

MonthTotal HandleTotal Revenue/HoldHold %Story
June 2018$16.4 million$3.5 million21.3%Legal Sports Report
July 2018$40.7 million$3.8 million9.3%Legal Sports Report
August 2018$95.6 million$9.2 million9.6%Legal Sports Report
September 2018$184 million$23.9 million13.0%Legal Sports Report
October 2018$260.7 million$11.7 million4.5%Legal Sports Report
November 2018$330 million$21.2 million7.4%Legal Sports Report
December 2018$319 million$20.8 million6.5%Legal Sports Report
January 2019$385 million$18.8 million4.9%Legal Sports Report

ELEAGUE: Viewers vs. Skins Wagered

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According to a report from Narus Advisors and Eilers & Krejcik Gaming, global skin betting will reach $7.42 billion in handle in 2016. An ESBR analysis of 200,000 skins wagered on betting site CS:GO Lounge determined that the average value of a skin wagered is $9.75. Skins are valued on third-party marketplaces at as little as one cent, or in the thousands of dollars.

Bettors wagered more than 5.1 million skins across 90 ELEAGUE matches so far, resulting in a cumulative handle of $49.8 million and an average per-match handle of $553,728, using the $9.75 multiplier.

How ELEAGUE betting stacks up against other leagues

Those might seem like astronomical numbers, but an examination of skin betting volumes throughout the world in 2016 illustrates that the ELEAGUE’s per match wagering compares is similar to that of other, more established CS:GO leagues.

An average of 56,793 skins have been wagered thus far on a given ELEAGUE match. Data scraped from CS:GO Lounge by ESBR indicates that average exceeds that of other established leagues like ESL (approximately 42,000 skins per 2016 match) and compares favorably to leagues like StarLadder’s StarSeries (approx. 55,000 skins/match) and the Esports Championship Series (approx. 63,000 skins/match).

Matches with top teams that are part of widely-viewed leagues, such as Major League Gaming and DreamHack, have neared averages of 100,000 skins-per-match in 2016.

While TBS’ broadcasts of the ELEAGUE have undoubtedly increased the league’s exposure domestically, EL matches (like most other matches) are also streamed worldwide on Twitch. At least in theory, this earns the ELEAGUE the same global exposure as other leagues.

While the number of people tuning in to matches and the volume of skins wagered on matches appear proportional, it’s unclear what proportion of online viewership is coming from countries where skin betting is especially popular.

Narus Advisors estimates roughly 8 percent of CS:GO skin betting comes from the United States, with much larger proportions coming from Asian and far eastern countries such as China, South Korea and Russia.

A break for Cologne before qualifiers

The ELEAGUE has a bye week this week as all CS:GO (and skin betting) eyes will be on ESL One Cologne beginning Tuesday.

In Week 8 of EL action, teams that didn’t win their group take one last crack at qualifying for the quarterfinals, which start July 21.

Image credit: ELEAGUE Media Gallery.

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