DraftKings Sportsbook is hosting a big Super Bowl ad airing during the first quarter of the Big Game. This ad features a star-studded cast of guests attending comedian Kevin Hart’s Super Bowl house party, like David Ortiz, Emmitt Smith, Ludacris, Dr. J and Tony Hawk. The DraftKings free Super Bowl bets ad also highlights a DK promotion that’s ongoing. DraftKings is offering a free Super Bowl bet to all newcomers and returning players.
The ad sees the likes of even The Undertaker showing up to poke fun at Kevin Hart’s expense. All in celebration of Super Bowl betting. And new users get even more perks, up to $1250 in bonus bets, just by clicking PLAY NOW.
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Watch The DraftKings Sportsbook Super Bowl Ad
DraftKings Super Bowl Ad And Big Promos
The DraftKings free Super Bowl bet is as advertised. This is a free wager on the Big Game. The exact amount given for this free bet has not yet been stated by DraftKings. To access the promo, fans need only to wager during the game. DraftKings Sportsbook will be hosting a slew of live betting options after kick-off.
The promotion will be running during the course of the SB LVII, so fans need to jump on this offer within that timeframe. DraftKings is also running a $1,250 promo for newcomers to celebrate the Big Game. This in conjunction with the free bet will make Super Bowl betting at DraftKings a big win for bettors
More DraftKings Super Bowl Offers
The DraftKings free Super Bowl bets promo isn’t the only bonus offer either. The titular sportsbook is also running a major event alongside Coors Light and Miller Light. What is being dubbed the “High Stakes Beer Ad,” DraftKings will host a free-to-play game asking questions about the ad.
Participants can win out of a pot of $500,000 in prizes. This game is available in every state, excluding Virginia, so even unregulated markets can enter.
“The NFL championship is one of the most highly anticipated sports games in the world, a true Americana event that garners tremendous engagement for the product on the field as much as the commercials that air during stoppages in play,” said Jay Danahy, Head of Brand Partnerships and Ad Operations, DraftKings. “We are thrilled to be working with Molson Coors on an innovative free to play game leading into the big game that we believe will delight the hard-core skin-in-the-game sports fan, as well as casual fans tuning in for more than just the main event.”
This is a major deal because prior to this Super Bowl, Anheuser-Busch held an exclusive partnership with the NFL. For 30 years Anheuser-Busch was the only beer company to advertise during the Super Bowl. This deal has expired and now Miller Light and Coors Light are coming back with a bang.
“After being shut out of the big game for more than 30 years, we wanted to do something that had never been done before,” said Michelle St. Jacques, Molson Coors’ chief marketing officer. “By giving people the chance to predict every detail of the ad before it even runs, we’re bringing our fans along for the ride and getting them just as excited about our return to the big stage as we are.”
