DraftKings Sportsbook prepares to come to Wrigley Field, marrying one of the most recognizable brands in US sports betting with one of the most recognizable venues in US sports.
In advance of the operator’s anticipated opening of a retail sportsbook, DraftKings released early renderings of the planned layout on Monday. This came after a ceremonial beam signing during construction last week brought together various stakeholders involved in the project.
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Early Renderings, Details Of DraftKings Wrigley Field Shop
On its Twitter account, DraftKings released a rendering of its planned retail sportsbook at Wrigley Field, teasing a 2023 opening. Take a look:
The photos look similar to what you would find at a major Las Vegas sportsbook. A massive, multi-screen setup wraps around a sizable bar to give patrons the ability to sweat potentially dozens of games at once. A ticker on the bottom keeps them updated on scores around the country. The betting counter shows multiple markets worth of options for bettors. Or, they could use the kiosks located around the corner to get their action in. A set of stairs leads to multiple levels that presumably offer even more seating and potentially better views of the on-field action.
In total, the plans encompass more than 22,000 square feet. The century-old stadium has undergone an ongoing construction project for several years now, with the DraftKings Wrigley Field shop just one part of the undertaking.
“We are thrilled to celebrate the latest milestone in our collaborative efforts with the Chicago Cubs to bring a world class entertainment experience for customers to iconic Wrigley Field,” said DK CEO Jason Robins. “DraftKings is proud to be associated with one of the most historic and recognized organizations in all of sports as we near completion of this highly anticipated project.”
During the beam signing, Cubs President of Business Operations Crane Kenney said the new sportsbook will help accomplish three main goals. It brings another entertainment option to Wrigley, it helps the team engage with a younger fan base that embraces sports betting, and it supports the local community via permanent and temporary job creation.
DraftKings To Boost Lead Over FanDuel?
Expected to remain open year-round, the DK shop will generate revenue for the state and for the team even during non-baseball months.
Additionally, the new outlet may help DraftKings continue to outduel rival FanDuel Sportsbook for supremacy in Illinois sports betting. The state has generated more than $879 million in revenue through April 2022. DraftKings led the way last year with a 37.1% market share, topping the 30% posted by FD.
If things go as the company hopes, that number will increase thanks to the year-round boost provided by DraftKings Wrigley Field, located in an area of the city with plenty of foot traffic. Both locals and tourists alike frequent the Wrigleyville area, known for its popular late-night bar scene even outside of baseball season.
