DraftKings Launching In Maine Friday Through Passamaquoddy Tribe Partnership

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Written By Giovanni Shorter on November 1, 2023
DraftKings Maine

DraftKings has gained market access in Maine to bring its online sportsbook product to residents. The popular sportsbook has partnered with the Passamaquoddy Tribe to gain access. Account registration will begin today, with sports betting set to launch on Friday, Nov. 3, at 9 a.m. This is the 25th market DraftKings will launch in.

DraftKings Maine Incoming

This mobile wagering agreement between the tribe and DraftKings will see the full DK product available to residents on launch. DraftKings is one of the most popular mobile betting operators in the nation. Maine Residents will soon have access to all DK has to offer.

“Building a relationship with the Passamaquoddy Tribe is a fantastic opportunity for DraftKings as we look to bring customers in the state of Maine safe and legal sports betting,” said Jason Robins, Chief Executive Officer and co-founder of DraftKings. “We look forward to our continued collaboration with the Maine Gambling Control Unit as we become the official mobile sports betting provider of the Passamaquoddy Tribe and launch in our industry-leading 25th state.”

The Passamaquoddy Tribe has expressed their excitement for the partnership. DraftKings Maine will be a major addition to the market and is expected to aid in the continued growth of the Pine Tree State.

“The Passamaquoddy Tribe is excited to enter into a mobile sports wagering agreement with DraftKings,” said Chief William Nicholas, Passamaquoddy Tribe. “We couldn’t have landed a better organization in the mobile sports wagering arena, and we look forward to continued progress and investment for future growth in the state of Maine.”

Maine Market Launch Just Days Away

The long-awaited Maine sports betting market will kick off in the heat of the NFL season. DraftKings, as well as Caesars Sportsbook, are the only operators launching on Friday. Caesars was the first sportsbook to gain market access through its partnership with the Maliseets, Mi’kmaqs, and Penobscots tribes.

The Maine market will be different from most other sports betting states. Maine’s tax rate is on the higher end, with 40% of the adjusted gross revenue going to local tribes. Additionally, regulators have placed harsh rules on advertising.

Operators are only allowed to advertise on their respective platforms. No ads will be allowed on college campuses at all. Additionally, TV ads are limited to during live sporting events on broadcast channels. It will be interesting to see how the advertising rules will affect operators in Maine.

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