New Jersey sports betting was born nearly three months ago. Years of court battles led up to a signature from Gov. Phil Murphy to legalized wagering in the Garden State.
Delaware beat its nearby neighbor by nine days to accept the first legal bet outside of Nevada. Yet Jersey has sprinted past Delaware in terms of evolution, as eight retail sportsbooks combined with five mobile platforms put New Jersey at the forefront of state-sanctioned sports betting outside of Nevada. Perhaps one day even catching Nevada.
August has proven revolutionary for New Jersey, as sports betting operators introduced online and mobile wagering services. The first company to do so is now planning a celebration for a milestone moment.
DraftKings Sportsbook celebrating 1 million
Within the first week of August, DraftKings Sportsbook, using the Resorts Atlantic City license, rolled out the state’s first mobile sports betting app.
DraftKings CEO and co-founder Jason Robins called the service “the most innovative, mobile sports betting product in the US,” adding that “sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”
Now Robins’ company features a promotion to add even more interest and thrill: DraftKings Sportsbook doling out prizes for reaching 1,000,000 wagers placed since launching.
We've only been a sportsbook for a month, but we're about to pass 800,000 bets.
— DraftKings Sportsbook (@DKSportsbook) September 2, 2018
From the link above, users are directed to a splash page:
“Mad props, Jersey. You’re about to hit your… 1,000,000th bet.”
The daily fantasy sports giant plans on awarding shares of $35,000 in free bets to bettors who place landmark wagers between 900,000 and 1,000,000. Every 10,000th bet up to 990,000 earns prizes, and every thousandth wager from 995,000 to 1,000,000 also lands rewards.
The largest purses sit at bet No. 998,000 ($2,500), 999,000 ($5,000) and 1,000,000 ($10,000). As of 8 a.m. ET Wednesday, the count stood at 878,535.
DraftKings stays ahead of the game
Certainly, DraftKings Sportsbook was not going to continue running a monopoly in the New Jersey mobile market. Over the past few weeks, four other mobile services have entered the fold.
By no means, though, was DraftKings going to fold. Its eyes continue to point forward.
The company brought on NBA Hall of Famer Charles Barkley as a hype man of sorts. It implemented in-play betting and live cashouts. It has eyes on opening operations in Pennsylvania, New York and West Virginia. Add to all of this a recent Nielsen Sports survey commissioned by the American Gaming Association indicating that bettors are ready to switch from offshore books to legalized wagering services.
“The need to constantly keep it fresh and add to the experience and to innovate on the offerings that you have just to keep the product fresh and interesting — I think we’ve done a good job engaging a group of customers for five-plus years now and steadily retaining and keeping their business,” DraftKings co-founder and chief revenue officer Matt Kalish said recently.
Of course, DraftKings is rewarding the patrons who have helped build the company from a DFS powerhouse to a respectable sports betting platform. Simultaneously, DraftKings takes another step in setting itself up for the future, in which Robins said that sports betting revenue will surpass that of the DFS industry in two to three years.
“The handcuffs have been taken off, at least in New Jersey or anywhere else that legalizes it,” Robins told Yahoo Finance. “Now we can pretty much do almost anything. Forgetting even the traditional sportsbook stuff, I’m most excited about the types of new products, things that people play in their offices, Super Bowl squares, March Madness brackets, there’s all kinds of stuff that previously had to happen underground.”