Thanksgiving NFL football has inspired DraftKings to get into the spirit of the season. The company announced this week it would be donating $1,000 for every point scored during Thanksgiving games to veterans’ nonprofit organizations.
That could be quite a bit with three matchups on the Turkey Day slate for Week 13:
- Bears at Lions
- Bills at Cowboys
- Saints at Falcons
“DraftKings is proud to be an American-made success story,” said DraftKings co-founder Matt Kalish (pictured, left). “We do not take for granted the opportunities afforded to us because of the sacrifices of our veterans, and we understand our responsibility to invest in our communities and the veterans who made this possible.
“For Thanksgiving, we are so proud to build on our commitment to American veterans by supporting five nonprofits that we believe make critical contributions in our communities and the lives of our heroes.”
Part of an expanding DraftKings charity initiative
The donations come as DraftKings expands on its work with veterans and groups that support them. The site already runs the Tech for Heroes program, which trains former military members in technology-related job skills.
The company is now expanding those efforts and Thursday’s games will benefit five organizations including:
- New England Center and Home for Veterans – Helps veterans who are facing or are at-risk of homelessness.
- Operation Chillout – Rescues homeless veterans from the street and helps with ongoing recovery.
- Patton Veterans Project: I Was There Films – Offers collaborative film-making workshops for veterans to tell their story.
- Veterans Village – Offers crisis intervention and intensive support services.
- Vets in Tech – Connects veterans to technology opportunities through education, employment, and entrepreneurship.
Plenty of funds to be raised with NFL Thanksgiving
Low-scoring games won’t matter too much as part of the initiative. No matter the outcome of the Thanksgiving games, each charity will score at least $20,000.
That makes $100,000 total for the five organizations. This adds to more than $1 million the company has already raised supporting veterans.
The program is just the latest charitable endeavor in the sports betting and gambling industry.
Fittingly for a sportsbook and fantasy football operator, however, high scoring could bring much more. DraftKings pledges an additional $1,000 per point scored in all three games. Last season’s Thanksgiving games totaled 141.
If this season’s scores approach the three games’ totals on the DraftKings Sportsbook, that would be a nice $133,000.
If those “overs” hit, it could be an even better day for the charities. No doubt many involved will be hoping for some high-octane offensive battles.