DraftKings‘s latest partner is none other than NBA Hall-of-Famer Charles Barkley. The Round Mound of Rebound now appears in one of DK’s new advertisements.
The ad itself is a fairly standard comedic spot. Barkley visits Dr. Aftkings (get it?), who diagnoses him with acute win deficiency and prescribes playing on the DraftKings Sportsbook app to cure the condition.
It’s a short spot with a quick hook. The most notable part about it is the advertising of the sportsbook app, rather than DraftKings’s bread-and-butter, daily fantasy sports.
The ad is the first of two to feature Barkley. The other ad shows Barkley bumping into Dr. Aftkings on an airplane.
The campaign launches nationally on Aug. 13. Here they are:
Charles Barkley is not the first athlete to appear for DraftKings
The appearance of Sir Charles in DraftKings advertising is not the most unusual thing. Several high-profile athletes have appeared on behalf of the company, in one form or another.
Some of the athletes include:
- Marshawn Lynch
- Rob Gronkowski
- LaGarrette Blount
- Malcolm Butler
- Odell Beckham, Jr.
- Joel Embiid
- Devin Booker
- Demarcus Cousins
- Travis Kelce
- Josh Norman
- Isaiah Thomas
- Jameis Winston
- Leonard Fournette
- Karl-Anthony Towns
- Deshaun Watson
- Le’Veon Bell
- Brandon Ingram
- Mark Sanchez
Before the spots with Barkley, most of the athletes appeared in longer form videos. They tended to feature the athletes in unusual situations.
For instance, Marshawn Lynch’s video depicted him and the DraftKings interviewer receiving a pedicure in a fancy spa. Deshaun Watson strolled around Philadelphia right before the 2017 NFL Draft to ask people what they thought about Deshaun Watson.
Other spots included Rob Gronkowski disguising himself as an ice cream man and Mark Sanchez busking with a guitar. Most of the videos contained an element of pranking or subterfuge on the part of the athletes, which is mildly impressive given the challenge of hiding their notable physiques.
DraftKings advertising will become more prevalent as more states legalize sports betting
So, the new advertising with the “Chuck Wagon” is unique to DraftKings in the sense that it is actively promoting a DraftKings product. DraftKings launched its New Jersey sportsbook app to the general public on Aug. 6.
However, as sports betting spreads across the United States, these sorts of commercials will become more frequent. Last week, sports betting went live in Mississippi. However, online sports betting is not permitted in the Magnolia State at this time.
Mississippi legislators are already rumbling about a new law or amending the old law. Most new sports betting laws include a provision for online gaming, however. So…expect to see more black and green advertising on a television near you very soon.